Utah 2026 General Session Status: To Executive 1 R cosponsors

SB 293 — Consumer Pricing Data Amendments

Last action — Senate/ filed

  1. ✓
    Introduced
  2. ✓
    In Committee
  3. ✓
    Passed Senate
  4. ✓
    Passed House
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been sent to the executive. Introduced February 13, 2026. It awaits signature.

Next likely step: the executive signs it into law or issues a veto.

Prognosis

Advancing 46% · moderate confidence

Where this bill stands today.

Odds of enactment

Moderate

How often bills like it became law.

  • To Executive

    Current position in the legislative process.

  • 2 sponsors

    1 primary, 1 co-sponsors signed on.

  • Single-party support

    Sponsorship is currently within one party (1 R).

Prognosis reads this bill's own signals — stage, sponsorship breadth, committee status, recorded votes and cross-state momentum. Odds come from a model trained on which bills have become law.

Bill Text

What changed in the latest version

223 added · 209 removed

Plain-language change summary

The latest version of SB 293 includes a few key changes. First, it clarifies that suppliers cannot use consumer data to raise prices, while still allowing some use of data for loyalty programs or discounts under specific circumstances. Additionally, the requirement for suppliers to keep pricing data has been reduced from three years to just one year. These changes are important because they offer consumers more protection over their data and limit how long companies can hold onto sensitive pricing information.

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Latest
02-26 20:25 1st Sub.
SB0293S01 compared with SB0293 {Omitted text} shows text that was in SB0293 but was omitted in SB0293S01 inserted text shows text that was not in SB0293 but was inserted into SB0293S01 DISCLAIMER:
(Green) S.B.
This document is provided to assist you in your comparison of the two bills.
293 Heidi Balderree proposes the following substitute bill:
Sometimes this automated comparison will NOT be completely accurate.
Therefore, you need to read the actual bills.
This automatically generated document could contain inaccuracies caused by:
limitations of the compare program;
bad input data;
or other causes.
Heidi Balderree House Sponsor:
Heidi Balderree House Sponsor:Tyler Clancy 3 LONG TITLE General Description:
Tyler Clancy 3 LONG TITLE General Description:
▸ subject to certain exceptions, provides that a supplier may not use a consumer's data to increase the price of a good or a service;
▸ subject to certain exceptions, provides that a supplier may not use a consumer's data to {set } increase the price of a good or a service;
▸ provides the circumstances under which a supplier may use a consumer's personal data;
▸ provides {that } the circumstances under which a supplier may use a consumer's personal data {to operate a loyalty program or offer discounts to the customer} ;
▸ provides that if a supplier uses an automatic pricing system, the supplier shall retain certain information for at least one year;
▸ provides that if a supplier uses an automatic pricing system, the supplier shall retain {the data the B automatic pricing system uses to set prices } certain information for at least {three year2} one year;
and ▸ makes technical changes.
and 9 SB0293 compared with SB0293S01 ▸ makes technical changes.
t Money Appropriated in this Bill:
Money Appropriated in this Bill:
S None u b Other Special Clauses:
None Other Special Clauses:
S B Utah Code Sections Affected:
Utah Code Sections Affected:
2 13-2-1 (Effective 05/06/26) (Superseded 07/01/26), as last amended by Laws of Utah 2025, Chapters 51, 181, 237, and 269 13-2-1 (Effective 07/01/26), as last amended by Laws of Utah 2025, Chapter 468 ENACTS:
13-2-1 (Effective 05/06/26) (Superseded 07/01/26), as last amended by Laws of Utah 2025, Chapters 51, 181, 237, and 269 13-2-1 (Effective 07/01/26), as last amended by Laws of Utah 2025, Chapter 468 ENACTS:
1st Sub.
13-82-101 (Effective 05/06/26), Utah Code Annotated 1953 13-82-201 (Effective 05/06/26), Utah Code Annotated 1953 13-82-202 (Effective 05/06/26), Utah Code Annotated 1953 13-82-301 (Effective 05/06/26), Utah Code Annotated 1953 Be it enacted by the Legislature of the state of Utah:
(Green) S.B.
293 02-26 20:25 13-82-101 (Effective 05/06/26), Utah Code Annotated 1953 13-82-201 (Effective 05/06/26), Utah Code Annotated 1953 13-82-202 (Effective 05/06/26), Utah Code Annotated 1953 13-82-301 (Effective 05/06/26), Utah Code Annotated 1953 Be it enacted by the Legislature of the state of Utah:
13-2-1 (Effective 05/06/26) (Superseded 07/01/26).
13-2-1.
(k) Chapter 32a, Pawnshop, Secondhand Merchandise, and Catalytic Converter Transaction Information Act;
- 2 - SB0293 compared with SB0293S01 (k) Chapter 32a, Pawnshop, Secondhand Merchandise, and Catalytic Converter Transaction Information Act;
- 2 - 02-26 20:25 1st Sub.
(v) Chapter 61, Utah Consumer Privacy Act;
(Green) S.B.
293 (v) Chapter 61, Utah Consumer Privacy Act;
or (iii) breaches a settlement agreement, stipulation, assurance of voluntary compliance, or similar instrument signed by the person and the division;
or - 3 - SB0293 compared with SB0293S01 (iii) breaches a settlement agreement, stipulation, assurance of voluntary compliance, or similar instrument signed by the person and the division;
13-2-1 (Effective 07/01/26).
13-2-1.
- 3 - 1st Sub.
(g) Chapter 23, Health Spa Services Protection Act;
(Green) S.B.
293 02-26 20:25 (g) Chapter 23, Health Spa Services Protection Act;
(w) Chapter 64, Vehicle Value Protection Agreement Act;
- 4 - SB0293 compared with SB0293S01 (w) Chapter 64, Vehicle Value Protection Agreement Act;
or - 4 - 02-26 20:25 1st Sub.
or (B) a court [of competent] with jurisdiction;
(Green) S.B.
293 (B) a court [of competent] with jurisdiction;
Section 13-82-101 is enacted to read:
Section 3 is enacted to read:
CHAPTER 82.
13-82-101.
Consumer Pricing Act Part 1.
General Provisions 13-82-101 (Effective 05/06/26).
As used in this chapter:
82.
Show all 76 changed rows (36 more)
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Latest
(1) "Automatic pricing system" means a system, software, or process that uses an automated process to:
Consumer Pricing Act 1.
General Provisions As used in this chapter:
(1) "Automatic pricing system" means a system, software, or process that uses {automated processes } an automated process to:
(i) assist a person in determining the price of a good or service;
- 5 - SB0293 compared with SB0293S01 (i) assist a person in determining the price of a good or service;
or (ii) set the price of a good or service without human oversight or involvement.
or (ii) set the price of a good or servicewithout human oversight or involvement.
(6) "Customer loyalty program" means a program where a supplier offers a reward or incentive to a consumer for the consumer's repeated purchases, participation, or other similar form of patronage with the supplier.
(3){(6)} "Customer loyalty program" means a program where a supplier offers a reward or incentive to a consumer for the consumer's repeated purchases, participation, or other similar form of patronage with the supplier.
(7) "Division" means the Division of Consumer Protection established in Section 13-2-1.
(4){(7)} "Division" means the Division of Consumer Protection established in Section 13-2-1.
(8) "Personal data" means the same as that term is defined in Section 13-61-101.
{(5) } {(a) {"Personal data" means information that is connected to or could reasonably be connected to an individual or an individual's electronic device.} } (b){(8)} "Personal data" {includes:} means the same as that term is defined in Section 13-61-101.
(9) "Purchase history" means information that is connected to an individual and the individual's previous purchase of a good or a service.
{(i) {the geolocation of an individual's electronic device;} } {(ii) {real-time tracking of an individual's electronic device;
(10)(a) "Supplier" means a seller, lessor, assignor, offeror, broker, or other person who regularly solicits, engages in, or enforces consumer transactions, whether or not the person deals directly with the consumer.
and} } {(iii) {web browsing history.} } (6){(9)} "Purchase history" means information that is connected to an individual and the individual's previous purchase of a good or a service.
(b) "Supplier" does not include a financial institution, or an affiliation of a financial - 5 - 1st Sub.
{(7) {"Supplier" means the same as that term is defined in Section 13-11-3.} } (10) (a) "Supplier" means a seller, lessor, assignor, offeror, broker, or other person who regularly solicits, engages in, or enforces consumer transactions, whether or not the person deals directly with the consumer.
(Green) S.B.
(b) "Supplier" does not include a financial institution, or an affiliation of a financial institution, that is subject to the data security and privacy requirements of Title V of the Gramm-Leach-Bliley Act, 15 U.S.C.
293 02-26 20:25 institution, that is subject to the data security and privacy requirements of Title V of the Gramm-Leach-Bliley Act, 15 U.S.C.
Section 13-82-201 is enacted to read:
Section 4 is enacted to read:
Part 2.
- 6 - SB0293 compared with SB0293S01 13-82-201.
Consumer Pricing 13-82-201 (Effective 05/06/26).
Supplier prohibited from using consumer data to {set price} increase the price of a good or service.
Supplier prohibited from using consumer data to increase the price of a good or service.
2.
(1) A supplier may not use any of the following to increase the price that the supplier charges an individual consumer for a good or service:
Consumer Pricing (1) {Except as provided in Subsection (2), a } A supplier may not use any of the following to {set } increase the price that the supplier charges an individual consumer for a good or service:
(2) A supplier may use the information described in Subsection (1) to:
(2) A supplier may use the information described in {Subsections (1)(c) } Subsection (1) to:
(b) operate a customer loyalty program;
(a){(b)} operate a customer loyalty program;
(c) offer a discount, coupon, or promotion to the consumer;
{or} (b){(c)} offer a discount , coupon, or promotion to the consumer{.} ;
Section 13-82-202 is enacted to read:
Section 5 is enacted to read:
13-82-202 (Effective 05/06/26).
13-82-202.
(1) If a supplier uses an automatic pricing system to increase the price of a good or a service, the supplier shall:
If a supplier uses an automatic pricing system to {set } increase the price of a good or a service {or to } , the supplier shall:
(i) the price the supplier charges a consumer for a good or service using the automatic pricing system;
{assist the supplier in setting the price of } the price the supplier charges a consumer for a good or {a } service{, } using the {supplier shall:} automatic pricing system;
and (ii) each category of personal data that the automatic pricing system uses to increase the price of a good or service;
and (1){(ii)} {store the price the supplier sets for a good or service and the } each category of personal data that the automatic pricing system uses to {set } increase the price of a good or service;
and - 6 - 02-26 20:25 1st Sub.
and - 7 - SB0293 compared with SB0293S01 (2){(b)} subject to Subsection (2), retain the data described in Subsection {(1) } (1)(a) for at least {three years } one year after the day on which the supplier uses the {data } automatic pricing system to {set } increase the price of a good or service.
(Green) S.B.
293 (b) subject to Subsection (2), retain the data described in Subsection (1)(a) for at least one year after the day on which the supplier uses the automatic pricing system to increase the price of a good or service.
Section 13-82-301 is enacted to read:
Section 6 is enacted to read:
Part 3.
13-82-301.
Enforcement 13-82-301 (Effective 05/06/26).
(1) The division shall administer and enforce the provisions of this chapter in accordance with Chapter 2, Division of Consumer Protection.
3.
Enforcement (1) The division shall administer and enforce the provisions of this chapter in accordance with Chapter 2, Division of Consumer Protection.
Effective date.
- 7 -
2-26-26 8:25 PM - 8 -
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How this bill changes current law

5 changes Share ↗

Compared against the Utah Code as published AI-generated reading aid — verify against the official bill.

The bill enacts the Consumer Pricing Act, establishing regulations on how suppliers can use consumer data in pricing practices.

  • 13-2-1

    Chapter 81, Utah Digital Choice Act[.] ; and → Chapter 82, Consumer Pricing Act.

    The bill adds the Consumer Pricing Act to the list of acts administered by the Division of Consumer Protection.

  • 13-82-101

    As used in this chapter: (1) "Automatic pricing system" means a system, software, or process that uses an automated process to: (a) interpret and analyze one or more categories of personal data or biometric data; and (b) using the interpretation or analysis described in Subsection (1)(a): (i) assist a person in determining the price of a good or service; or (ii) set the price of a good or service without human oversight or involvement. (2) "Biometric data" means the same as that term is defined in Section 13-61-101. (3) "Category of personal data" means a class, grouping, or other classification of individuals that is based on, or derived from an inference about, one or more characteristics of the personal data of more than one individual. (4) "Consumer" means the same as that term is defined in Section 13-61-101. (5) "Consumer transaction" means the same as that term is defined in Section 13-11-3. (6) "Customer loyalty program" means a program where a supplier offers a reward or incentive to a consumer for the consumer's repeated purchases, participation, or other similar form of patronage with the supplier. (7) "Division" means the Division of Consumer Protection established in Section 13-2-1. (8) "Personal data" means the same as that term is defined in Section 13-61-101. (9) "Purchase history" means information that is connected to an individual and the individual's previous purchase of a good or a service. (10) "Supplier" means a seller, lessor, assignor, offeror, broker, or other person who regularly solicits, engages in, or enforces consumer transactions, whether or not the person deals directly with the consumer.

    This introduces new definitions relevant to consumer pricing and data usage.

  • 13-82-201

    Except as provided in Subsection (2), a → A

    This simplifies the language of the existing law regarding a supplier's restrictions on using consumer data.

  • 13-82-201

    set → increase

    The bill modifies the language to clarify that the provision relates to increasing prices rather than setting them.

  • 13-82-201

    for the same good or service that the supplier offers to a consumer that does not enter into a subscription-based agreement with the supplier; → for a good or service with a supplier that is lower than the price

    This clarifies the exception for subscription-based pricing practices.

Amendments

2 amendments

Click Show changes on an amendment above to see how it modifies the bill.

Action History

  1. Senate/ filed

  2. Senate/ strike enacting clause

  3. Senate/ comm rpt/ sent to Rules [Senate Rules Committee]

  4. Senate Comm - Recommends Returned to Rules [Senate Business and Labor Committee]

  5. Senate Comm - Not Considered [Senate Business and Labor Committee]

  6. LFA/ fiscal note publicly available for SB0293S01

  7. LFA/ fiscal note sent to sponsor for SB0293S01

  8. LFA/ bill sent to agencies for fiscal input for SB0293S01

  9. LFA/ bill assigned to staff for fiscal analysis for SB0293S01

  10. Senate/ received fiscal note from Fiscal Analyst

  11. LFA/ fiscal note publicly available for SB0293

  12. LFA/ fiscal note sent to sponsor for SB0293

  13. Senate/ to standing committee [Senate Business and Labor Committee]

  14. Senate/ 1st reading (Introduced)

  15. Senate/ received bill from Legislative Research

  16. LFA/ bill sent to agencies for fiscal input for SB0293

  17. LFA/ bill assigned to staff for fiscal analysis for SB0293

  18. Numbered Bill Publicly Distributed

  19. Bill Numbered but not Distributed

Sponsors

Sponsorship breakdown

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1 sponsors · 1 co-sponsors · 102 not signed on

Sponsors (1)

Co-sponsors (1)

Not signed on (102)

102 members have not signed on to this bill.

Show all 102 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

finance technology
Cross-referencing the record. Reading this bill against every other bill in the corpus by meaning, not keywords. Only the first open is slow. It’s instant for you after this. Matching · Ranking · Engrossing

Frequently asked questions

Who sponsors SB 293?
SB 293 is sponsored by Heidi Balderree (Republican) and Clancy, T..
What is the current status of SB 293?
This bill has been sent to the executive. Introduced February 13, 2026. It awaits signature.
Where can I track SB 293?
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