SB0287 — Targeted Advertising Tax
Last action — Governor Signed
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✓Introduced
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✓In Committee
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✓Passed Senate
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✓Passed House
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✓To Executive
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6Enacted
This bill has been enacted into law. Introduced March 25, 2026. Enacted.
Signed by Governor Spencer Cox (Republican) on March 25, 2026.
Odds of enactment
High chanceBased on the sponsor, cosponsors, and committee posture, this bill has a high chance of becoming law.
Upgrade to see the exact probability and what's driving it.
A statistical estimate from our own model of past outcomes — an insight, not a guarantee. Policymaking is volatile.
Prognosis
Likely to advance
72% · moderate confidence
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Enacted
Current position in the legislative process.
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1 sponsor
1 primary, 0 co-sponsors signed on.
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Single-party support
Sponsorship is currently within one party (1 R).
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Cleared a recorded vote
Passed 8 recorded votes so far.
Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.
Summary
Targeted Advertising Tax
Bill Text
We don't have the full text on file for this bill yet.
Read SB0287 on the official Utah source →Action History
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Governor Signed
Sponsors
- Michael K. McKell · Primary
Sponsorship breakdown
Export CSV (upgrade) →1 sponsors · 0 co-sponsors · 103 not signed on · 28 voted No
Sponsors (1)
- Michael K. McKell Republican
Co-sponsors (0)
None.
Not signed on (103)
103 members have not signed on to this bill.
Show all 103 →"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.
Whip count is in markup.
Polling the chamber and every recorded vote this session.
Only the first open is slow. It’s instant for you after this.
Calling the roll · Tallying · Engrossing
Votes
Passed
23 Yea
·
6 Nay
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 16 | 6 | 0 | 0 |
| Democrat | 6 | 0 | 0 | 0 |
| F | 1 | 0 | 0 | 0 |
| Total | 23 | 6 | 0 | 0 |
| % of votes cast | 79% | 21% | 0% | 0% |
How each member voted (29)
| Member | Party | Vote |
|---|---|---|
| Jen Plumb | Democrat | Yea |
| Karen Kwan | Democrat | Yea |
| Kathleen A. Riebe | Democrat | Yea |
| Luz Escamilla | Democrat | Yea |
| Nate Blouin | Democrat | Yea |
| Stephanie Pitcher | Democrat | Yea |
| Emily Buss | F | Yea |
| Ann Millner | Republican | Yea |
| Brady Brammer | Republican | Nay |
| Calvin R. Musselman | Republican | Yea |
| Chris H. Wilson | Republican | Yea |
| Daniel McCay | Republican | Nay |
| David P. Hinkins | Republican | Yea |
| Derrin R. Owens | Republican | Yea |
| Don L. Ipson | Republican | Yea |
| Evan J. Vickers | Republican | Yea |
| Heidi Balderree | Republican | Nay |
| J. Stuart Adams | Republican | Yea |
| Jerry W Stevenson | Republican | Yea |
| John D. Johnson | Republican | Nay |
| Keith Grover | Republican | Yea |
| Keven J. Stratton | Republican | Yea |
| Kirk A. Cullimore | Republican | Yea |
| Lincoln Fillmore | Republican | Nay |
| Michael K. McKell | Republican | Yea |
| Ronald M. Winterton | Republican | Yea |
| Scott D. Sandall | Republican | Yea |
| Todd Weiler | Republican | Yea |
| Wayne A. Harper | Republican | Nay |
Passed
47 Yea
·
20 Nay
·
8 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 30 | 19 | 0 | 8 |
| Democrat | 12 | 1 | 0 | 0 |
| Unaffiliated | 5 | 0 | 0 | 0 |
| Total | 47 | 20 | 0 | 8 |
| % of votes cast | 63% | 27% | 0% | 11% |
How each member voted (75)
| Member | Party | Vote |
|---|---|---|
| Burton, J. | — | Yea |
| Clancy, T. | — | Yea |
| Gwynn, M. | — | Yea |
| Owens, D. | — | Yea |
| Peterson, V. | — | Yea |
| Andrew Stoddard | Democrat | Yea |
| Angela Romero | Democrat | Yea |
| Ashlee Matthews | Democrat | Nay |
| Carol S. Moss | Democrat | Yea |
| Grant Amjad Miller | Democrat | Yea |
| Hoang Nguyen | Democrat | Yea |
| Jake Fitisemanu | Democrat | Yea |
| Jennifer Dailey-Provost | Democrat | Yea |
| John Arthur | Democrat | Yea |
| Rosalba Dominguez | Democrat | Yea |
| Sahara Hayes | Democrat | Yea |
| Sandra Hollins | Democrat | Yea |
| Verona Mauga | Democrat | Yea |
| A. Cory Maloy | Republican | Yea |
| Anthony E. Loubet | Republican | Nay |
| Ariel Defay | Republican | Yea |
| Bridger Bolinder | Republican | Yea |
| Calvin Roberts | Republican | Yea |
| Candice B. Pierucci | Republican | Not Voting |
| Carl R. Albrecht | Republican | Yea |
| Casey Snider | Republican | Yea |
| Cheryl K. Acton | Republican | Yea |
| Christine F. Watkins | Republican | Nay |
| Clinton Okerlund | Republican | Yea |
| Colin W. Jack | Republican | Yea |
| David Shallenberger | Republican | Yea |
| Doug Fiefia | Republican | Yea |
| Doug Welton | Republican | Yea |
| Jake Sawyer | Republican | Nay |
| James A. Dunnigan | Republican | Yea |
| Jason B. Kyle | Republican | Nay |
| Jason E. Thompson | Republican | Yea |
| Jill Koford | Republican | Nay |
| Jon Hawkins | Republican | Nay |
| Jordan D. Teuscher | Republican | Yea |
| Joseph Elison | Republican | Yea |
| Karen M. Peterson | Republican | Yea |
| Karianne Lisonbee | Republican | Not Voting |
| Katy Hall | Republican | Nay |
| Kay J. Christofferson | Republican | Yea |
| Ken Ivory | Republican | Nay |
| Kristen Chevrier | Republican | Nay |
| Leah Hansen | Republican | Nay |
| Lisa Shepherd | Republican | Not Voting |
| Logan Monson | Republican | Nay |
| Mark A. Strong | Republican | Nay |
| Matt MacPherson | Republican | Nay |
| Melissa G. Ballard | Republican | Yea |
| Michael J. Petersen | Republican | Nay |
| Mike L. Kohler | Republican | Not Voting |
| Mike Schultz | Republican | Yea |
| Nelson T. Abbott | Republican | Not Voting |
| Nicholeen P. Peck | Republican | Yea |
| Norman K Thurston | Republican | Nay |
| Paul A. Cutler | Republican | Yea |
| R. Neil Walter | Republican | Yea |
| Raymond P. Ward | Republican | Yea |
| Rex P. Shipp | Republican | Not Voting |
| Ryan D. Wilcox | Republican | Nay |
| Scott H. Chew | Republican | Nay |
| Stephanie Gricius | Republican | Nay |
| Stephen L. Whyte | Republican | Yea |
| Steve Eliason | Republican | Yea |
| Stewart E. Barlow | Republican | Yea |
| Thomas W. Peterson | Republican | Yea |
| Tiara Auxier | Republican | Not Voting |
| Tracy Miller | Republican | Yea |
| Trevor Lee | Republican | Nay |
| Troy Shelley | Republican | Yea |
| Walt Brooks | Republican | Not Voting |
Passed
47 Yea
·
20 Nay
·
8 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 31 | 19 | 0 | 8 |
| Democrat | 13 | 1 | 0 | 0 |
| Unaffiliated | 3 | 0 | 0 | 0 |
| Total | 47 | 20 | 0 | 8 |
| % of votes cast | 63% | 27% | 0% | 11% |
How each member voted (75)
| Member | Party | Vote |
|---|---|---|
| Burton, J. | — | Yea |
| Clancy, T. | — | Yea |
| Gwynn, M. | — | Yea |
| Andrew Stoddard | Democrat | Yea |
| Angela Romero | Democrat | Yea |
| Ashlee Matthews | Democrat | Nay |
| Carol S. Moss | Democrat | Yea |
| Doug Owens | Democrat | Yea |
| Grant Amjad Miller | Democrat | Yea |
| Hoang Nguyen | Democrat | Yea |
| Jake Fitisemanu | Democrat | Yea |
| Jennifer Dailey-Provost | Democrat | Yea |
| John Arthur | Democrat | Yea |
| Rosalba Dominguez | Democrat | Yea |
| Sahara Hayes | Democrat | Yea |
| Sandra Hollins | Democrat | Yea |
| Verona Mauga | Democrat | Yea |
| A. Cory Maloy | Republican | Yea |
| Anthony E. Loubet | Republican | Nay |
| Ariel Defay | Republican | Yea |
| Bridger Bolinder | Republican | Yea |
| Calvin Roberts | Republican | Yea |
| Candice B. Pierucci | Republican | Not Voting |
| Carl R. Albrecht | Republican | Yea |
| Casey Snider | Republican | Yea |
| Cheryl K. Acton | Republican | Yea |
| Christine F. Watkins | Republican | Nay |
| Clinton Okerlund | Republican | Yea |
| Colin W. Jack | Republican | Yea |
| David Shallenberger | Republican | Yea |
| Doug Fiefia | Republican | Yea |
| Doug Welton | Republican | Yea |
| Jake Sawyer | Republican | Nay |
| James A. Dunnigan | Republican | Yea |
| Jason B. Kyle | Republican | Nay |
| Jason E. Thompson | Republican | Yea |
| Jill Koford | Republican | Nay |
| Jon Hawkins | Republican | Nay |
| Jordan D. Teuscher | Republican | Yea |
| Joseph Elison | Republican | Yea |
| Karen M. Peterson | Republican | Yea |
| Karianne Lisonbee | Republican | Not Voting |
| Katy Hall | Republican | Nay |
| Kay J. Christofferson | Republican | Yea |
| Ken Ivory | Republican | Nay |
| Kristen Chevrier | Republican | Nay |
| Leah Hansen | Republican | Nay |
| Lisa Shepherd | Republican | Not Voting |
| Logan Monson | Republican | Nay |
| Mark A. Strong | Republican | Nay |
| Matt MacPherson | Republican | Nay |
| Melissa G. Ballard | Republican | Yea |
| Michael J. Petersen | Republican | Nay |
| Mike L. Kohler | Republican | Not Voting |
| Mike Schultz | Republican | Yea |
| Nelson T. Abbott | Republican | Not Voting |
| Nicholeen P. Peck | Republican | Yea |
| Norman K Thurston | Republican | Nay |
| Paul A. Cutler | Republican | Yea |
| R. Neil Walter | Republican | Yea |
| Raymond P. Ward | Republican | Yea |
| Rex P. Shipp | Republican | Not Voting |
| Ryan D. Wilcox | Republican | Nay |
| Scott H. Chew | Republican | Nay |
| Stephanie Gricius | Republican | Nay |
| Stephen L. Whyte | Republican | Yea |
| Steve Eliason | Republican | Yea |
| Stewart E. Barlow | Republican | Yea |
| Thomas W. Peterson | Republican | Yea |
| Tiara Auxier | Republican | Not Voting |
| Tracy Miller | Republican | Yea |
| Trevor Lee | Republican | Nay |
| Troy Shelley | Republican | Yea |
| Val L. Peterson | Republican | Yea |
| Walt Brooks | Republican | Not Voting |
Passed
24 Yea
·
5 Nay
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 17 | 5 | 0 | 0 |
| Democrat | 6 | 0 | 0 | 0 |
| F | 1 | 0 | 0 | 0 |
| Total | 24 | 5 | 0 | 0 |
| % of votes cast | 83% | 17% | 0% | 0% |
How each member voted (29)
| Member | Party | Vote |
|---|---|---|
| Jen Plumb | Democrat | Yea |
| Karen Kwan | Democrat | Yea |
| Kathleen A. Riebe | Democrat | Yea |
| Luz Escamilla | Democrat | Yea |
| Nate Blouin | Democrat | Yea |
| Stephanie Pitcher | Democrat | Yea |
| Emily Buss | F | Yea |
| Ann Millner | Republican | Yea |
| Brady Brammer | Republican | Nay |
| Calvin R. Musselman | Republican | Yea |
| Chris H. Wilson | Republican | Yea |
| Daniel McCay | Republican | Nay |
| David P. Hinkins | Republican | Yea |
| Derrin R. Owens | Republican | Yea |
| Don L. Ipson | Republican | Yea |
| Evan J. Vickers | Republican | Yea |
| Heidi Balderree | Republican | Nay |
| J. Stuart Adams | Republican | Yea |
| Jerry W Stevenson | Republican | Yea |
| John D. Johnson | Republican | Nay |
| Keith Grover | Republican | Yea |
| Keven J. Stratton | Republican | Yea |
| Kirk A. Cullimore | Republican | Yea |
| Lincoln Fillmore | Republican | Yea |
| Michael K. McKell | Republican | Yea |
| Ronald M. Winterton | Republican | Yea |
| Scott D. Sandall | Republican | Yea |
| Todd Weiler | Republican | Yea |
| Wayne A. Harper | Republican | Nay |
Passed
18 Yea
·
7 Nay
·
4 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Democrat | 5 | 0 | 0 | 1 |
| F | 1 | 0 | 0 | 0 |
| Republican | 12 | 7 | 0 | 3 |
| Total | 18 | 7 | 0 | 4 |
| % of votes cast | 62% | 24% | 0% | 14% |
How each member voted (29)
| Member | Party | Vote |
|---|---|---|
| Jen Plumb | Democrat | Yea |
| Karen Kwan | Democrat | Yea |
| Kathleen A. Riebe | Democrat | Not Voting |
| Luz Escamilla | Democrat | Yea |
| Nate Blouin | Democrat | Yea |
| Stephanie Pitcher | Democrat | Yea |
| Emily Buss | F | Yea |
| Ann Millner | Republican | Yea |
| Brady Brammer | Republican | Nay |
| Calvin R. Musselman | Republican | Yea |
| Chris H. Wilson | Republican | Yea |
| Daniel McCay | Republican | Nay |
| David P. Hinkins | Republican | Yea |
| Derrin R. Owens | Republican | Yea |
| Don L. Ipson | Republican | Yea |
| Evan J. Vickers | Republican | Nay |
| Heidi Balderree | Republican | Nay |
| J. Stuart Adams | Republican | Not Voting |
| Jerry W Stevenson | Republican | Not Voting |
| John D. Johnson | Republican | Nay |
| Keith Grover | Republican | Nay |
| Keven J. Stratton | Republican | Yea |
| Kirk A. Cullimore | Republican | Not Voting |
| Lincoln Fillmore | Republican | Yea |
| Michael K. McKell | Republican | Yea |
| Ronald M. Winterton | Republican | Yea |
| Scott D. Sandall | Republican | Yea |
| Todd Weiler | Republican | Yea |
| Wayne A. Harper | Republican | Nay |
Passed
70 Yea
·
0 Nay
·
5 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 44 | 0 | 0 | 2 |
| Unaffiliated | 19 | 0 | 0 | 1 |
| Democrat | 7 | 0 | 0 | 2 |
| Total | 70 | 0 | 0 | 5 |
| % of votes cast | 93% | 0% | 0% | 7% |
How each member voted (75)
| Member | Party | Vote |
|---|---|---|
| Bennion, G. | — | Yea |
| Birkeland, K. | — | Yea |
| Briscoe, J. | — | Yea |
| Burton, J. | — | Yea |
| Clancy, T. | — | Yea |
| Cobb, J. | — | Yea |
| Gwynn, M. | — | Yea |
| Jimenez, T. | — | Yea |
| Judkins, M. | — | Yea |
| King, Brian S. | — | Yea |
| Kotter, Q. | — | Yea |
| Lesser, R. | — | Yea |
| Lund, S. | — | Yea |
| Lyman, P. | — | Yea |
| Pulsipher, S. | — | Yea |
| Rohner, J. | — | Yea |
| Spendlove, R. | — | Yea |
| Stenquist, J. | — | Yea |
| Wheatley, M. | — | Yea |
| Garner, B. | — | Not Voting |
| Andrew Stoddard | Democrat | Yea |
| Angela Romero | Democrat | Not Voting |
| Ashlee Matthews | Democrat | Yea |
| Carol S. Moss | Democrat | Yea |
| Carol S. Moss | Democrat | Not Voting |
| Doug Owens | Democrat | Yea |
| Jennifer Dailey-Provost | Democrat | Yea |
| Sahara Hayes | Democrat | Yea |
| Sandra Hollins | Democrat | Yea |
| A. Cory Maloy | Republican | Yea |
| Anthony E. Loubet | Republican | Yea |
| Brady Brammer | Republican | Yea |
| Bridger Bolinder | Republican | Yea |
| Calvin R. Musselman | Republican | Yea |
| Candice B. Pierucci | Republican | Yea |
| Carl R. Albrecht | Republican | Yea |
| Casey Snider | Republican | Yea |
| Cheryl K. Acton | Republican | Yea |
| Chris H. Wilson | Republican | Yea |
| Christine F. Watkins | Republican | Not Voting |
| Colin W. Jack | Republican | Yea |
| Doug Welton | Republican | Yea |
| James A. Dunnigan | Republican | Yea |
| Jason B. Kyle | Republican | Yea |
| John D. Johnson | Republican | Yea |
| Jon Hawkins | Republican | Yea |
| Jordan D. Teuscher | Republican | Yea |
| Joseph Elison | Republican | Yea |
| Karen M. Peterson | Republican | Yea |
| Karianne Lisonbee | Republican | Yea |
| Katy Hall | Republican | Yea |
| Kay J. Christofferson | Republican | Yea |
| Ken Ivory | Republican | Yea |
| Keven J. Stratton | Republican | Yea |
| Mark A. Strong | Republican | Yea |
| Melissa G. Ballard | Republican | Yea |
| Michael J. Petersen | Republican | Yea |
| Mike L. Kohler | Republican | Yea |
| Mike Schultz | Republican | Not Voting |
| Nelson T. Abbott | Republican | Yea |
| Norman K Thurston | Republican | Yea |
| Paul A. Cutler | Republican | Yea |
| R. Neil Walter | Republican | Yea |
| Raymond P. Ward | Republican | Yea |
| Rex P. Shipp | Republican | Yea |
| Ryan D. Wilcox | Republican | Yea |
| Scott H. Chew | Republican | Yea |
| Stephanie Gricius | Republican | Yea |
| Stephen L. Whyte | Republican | Yea |
| Steve Eliason | Republican | Yea |
| Stewart E. Barlow | Republican | Yea |
| Thomas W. Peterson | Republican | Yea |
| Trevor Lee | Republican | Yea |
| Val L. Peterson | Republican | Yea |
| Walt Brooks | Republican | Yea |
Passed
26 Yea
·
0 Nay
·
3 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Republican | 16 | 0 | 0 | 2 |
| Unaffiliated | 4 | 0 | 0 | 1 |
| Democrat | 6 | 0 | 0 | 0 |
| Total | 26 | 0 | 0 | 3 |
| % of votes cast | 90% | 0% | 0% | 10% |
How each member voted (29)
| Member | Party | Vote |
|---|---|---|
| Anderegg, J. | — | Yea |
| Bramble, C. | — | Yea |
| Buxton, D. G. | — | Yea |
| Kennedy, M. | — | Yea |
| Thatcher, D. | — | Not Voting |
| Jen Plumb | Democrat | Yea |
| Karen Kwan | Democrat | Yea |
| Kathleen A. Riebe | Democrat | Yea |
| Luz Escamilla | Democrat | Yea |
| Nate Blouin | Democrat | Yea |
| Stephanie Pitcher | Democrat | Yea |
| Ann Millner | Republican | Yea |
| Chris H. Wilson | Republican | Yea |
| Daniel McCay | Republican | Yea |
| David P. Hinkins | Republican | Yea |
| Derrin R. Owens | Republican | Yea |
| Don L. Ipson | Republican | Yea |
| Evan J. Vickers | Republican | Yea |
| J. Stuart Adams | Republican | Yea |
| Jerry W Stevenson | Republican | Not Voting |
| John D. Johnson | Republican | Yea |
| Keith Grover | Republican | Yea |
| Kirk A. Cullimore | Republican | Not Voting |
| Lincoln Fillmore | Republican | Yea |
| Michael K. McKell | Republican | Yea |
| Ronald M. Winterton | Republican | Yea |
| Scott D. Sandall | Republican | Yea |
| Todd Weiler | Republican | Yea |
| Wayne A. Harper | Republican | Yea |
Passed
3 Yea
·
0 Nay
·
3 Other
| Party | Yea | Nay | Present | Not Voting |
|---|---|---|---|---|
| Democrat | 1 | 0 | 0 | 0 |
| Unaffiliated | 1 | 0 | 0 | 1 |
| Republican | 1 | 0 | 0 | 2 |
| Total | 3 | 0 | 0 | 3 |
| % of votes cast | 50% | 0% | 0% | 50% |
How each member voted (6)
| Member | Party | Vote |
|---|---|---|
| Kennedy, M. | — | Yea |
| Thatcher, D. | — | Not Voting |
| Luz Escamilla | Democrat | Yea |
| Jerry W Stevenson | Republican | Not Voting |
| Kirk A. Cullimore | Republican | Not Voting |
| Todd Weiler | Republican | Yea |
Subjects
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Frequently asked questions
- What does SB0287 do?
- Targeted Advertising Tax
- Who sponsors SB0287?
- SB0287 is sponsored by Michael K. McKell (Republican).
- What is the current status of SB0287?
- This bill has been enacted into law. Introduced March 25, 2026. Enacted.
- Where can I track SB0287?
- Track SB0287 free on One Click Politics — get push/email alerts when it moves.
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