Delaware 153rd General Assembly Status: Introduced 1 D cosponsors

HB 453 — Surveillance-Based Pricing/Consumer Protections

Last action — Lieu/Substituted

  1. 1
    Introduced
  2. 2
    In Committee
  3. 3
    Passed House
  4. 4
    Passed Senate
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been introduced in the House. Introduced June 18, 2026. It must pass committee before a floor vote.

Next likely step: a committee referral and hearing.

Odds of enactment

Low chance

Based on the sponsor, cosponsors, and committee posture, this bill has a low chance of becoming law.

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A statistical estimate from our own model of past outcomes — an insight, not a guarantee. Policymaking is volatile.

Prognosis

Not enough signal yet

Not enough signal yet to read this bill's trajectory — we surface a likelihood only once there's real movement (stage, sponsorship, committee, or votes) to point to.

Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.

In plain language

The bill prohibits using personal data for individualized consumer pricing.

This Act prevents businesses from using automated systems to set personalized prices based on personal data. It allows for uniform discounts but prevents price discrimination linked to consumer data.

What this means for you
  • Consumers: Consumers will benefit from protections against personalized pricing based on their personal data.

Summary

This Act prohibits surveillance-based price discrimination by forbidding the use of automated decision systems to set individualized consumer prices based on personal data, metadata, or proxy data, such as device identifiers and digital behavioral patterns, used to infer a consumer's socioeconomic status or urgency of purchase. While the Act establishes safe harbors for discounts based on lawful, objective criteria (e.g., military, student, or senior status), it ensures that rewards and loyalty programs are not used to circumvent these protections by requiring that such discounts remain uniform across membership and are not individualized through algorithmic profiling. This Act may be enforced by the Department of Justice, as an unlawful practice under § 2513 of Title 6. The Act also provides consumers with a private right of action to recover actual damages or $3,000 per violation, whichever is greater, alongside potential treble damages for willful intent.

Bill Text

We don't have the full text on file for this bill yet.

Read HB 453 on the official Delaware source →

Action History

  1. Lieu/Substituted

Sponsors

Sponsorship breakdown

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1 sponsors · 0 co-sponsors · 61 not signed on

Sponsors (1)

Co-sponsors (0)

None.

Not signed on (61)

61 members have not signed on to this bill.

Show all 61 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

civil-rights technology
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Frequently asked questions

What does HB 453 do?
This Act prohibits surveillance-based price discrimination by forbidding the use of automated decision systems to set individualized consumer prices based on personal data, metadata, or proxy data, such as device identifiers and digital behavioral patterns, used to infer a consumer's socioeconomic status or urgency of purchase. While the Act establishes safe harbors for discounts based on lawful, objective criteria (e.g., military, student, or senior status), it ensures that rewards and loyalty programs are not used to circumvent these protections by requiring that such discounts remain uniform across membership and are not individualized through algorithmic profiling. This Act may be enforced by the Department of Justice, as an unlawful practice under § 2513 of Title 6. The Act also provides consumers with a private right of action to recover actual damages or $3,000 per violation, whichever is greater, alongside potential treble damages for willful intent.
Who sponsors HB 453?
HB 453 is sponsored by Nnamdi O. Chukwuocha (Democratic).
What is the current status of HB 453?
This bill has been introduced in the House. Introduced June 18, 2026. It must pass committee before a floor vote.
Where can I track HB 453?
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Last checked for changes 3 months ago · updated continuously

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