New Jersey 222nd Legislature Status: Introduced 2 D cosponsors

S 4314 — Prohibits personalized algorithmic pricing and surveillance-based pricing by certain retailers in online commerce.

Last action — INT 1RS REF SCM

  1. 1
    Introduced
  2. 2
    In Committee
  3. 3
    Passed Senate
  4. 4
    Passed General Assembly
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been introduced in the Senate. Introduced May 21, 2026. It must pass committee before a floor vote.

Next likely step: a committee referral and hearing.

Odds of enactment

Low chance

Based on the sponsor, cosponsors, and committee posture, this bill has a low chance of becoming law.

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Prognosis

Not enough signal yet

Not enough signal yet to read this bill's trajectory — we surface a likelihood only once there's real movement (stage, sponsorship, committee, or votes) to point to.

Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.

In plain language

The bill prohibits certain retailers from using personalized and surveillance-based pricing online.

This legislation seeks to stop online retailers from implementing personalized algorithmic pricing and surveillance-based pricing. It applies to businesses generating significant revenue in New Jersey and includes specific definitions for various terms related to pricing methods.

What this means for you
  • Consumers: Consumers may benefit as pricing becomes less variable based on personal data.

Summary

Personalized algorithmic pricing & surveillance-based pricing-concerns

Bill Text

  • Introduced View text Current html May 22, 2026

Action History

  1. INT 1RS REF SCM

Sponsors

Sponsorship breakdown

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1 sponsors · 1 co-sponsors · 118 not signed on

Sponsors (1)

Co-sponsors (1)

Not signed on (118)

118 members have not signed on to this bill.

Show all 118 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

civil-rights technology
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Frequently asked questions

What does S 4314 do?
Personalized algorithmic pricing & surveillance-based pricing-concerns
Who sponsors S 4314?
S 4314 is sponsored by Diegnan Jr., Patrick J. (Democrat) and Cryan, Joseph P. (Democrat).
What is the current status of S 4314?
This bill has been introduced in the Senate. Introduced May 21, 2026. It must pass committee before a floor vote.
Where can I track S 4314?
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Last checked for changes 3 months ago · updated continuously

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