New Jersey 222nd Legislature Status: Introduced 1 D cosponsors

S 4300 — Requires advertising for NJ wine growing regions on tourist directional signs.

Last action — REF SBA

  1. 1
    Introduced
  2. 2
    In Committee
  3. 3
    Passed Senate
  4. 4
    Passed General Assembly
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been introduced in the Senate. Introduced May 18, 2026. It must pass committee before a floor vote.

Next likely step: a committee referral and hearing.

Odds of enactment

Low chance

Based on the sponsor, cosponsors, and committee posture, this bill has a low chance of becoming law.

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A statistical estimate from our own model of past outcomes — an insight, not a guarantee. Policymaking is volatile.

Prognosis

Stalled 28% · moderate confidence

  • Introduced

    Current position in the legislative process.

  • 1 sponsor

    1 primary, 0 co-sponsors signed on.

  • Single-party support

    Sponsorship is currently within one party (1 D).

  • Cleared a recorded vote

    Passed 1 recorded vote so far.

Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.

In plain language

The bill requires tourist directional signs to advertise New Jersey's wine growing regions.

This bill mandates that New Jersey's tourist directional signs include advertisements for the state's wine growing regions. This aims to promote local wineries and attract visitors.

What this means for you
  • Consumers: Visitors may discover New Jersey's wine growing regions more easily, leading to more options for wine tasting.
  • Small Business: Local wineries may benefit from increased tourism due to enhanced visibility on tourist signs.

Summary

Wine growing regions-requires advertising on tourist directional signs

Bill Text

What changed in the latest version

11 added · 26 removed

Plain-language change summary

The amended version of the bill specifies that the advertising on tourist directional signs will promote New Jersey-based wineries specifically, rather than just wineries in general. This change clarifies the focus of the advertising campaign to emphasize wineries that are located within New Jersey. As a result, it highlights the state's local wine industry more prominently to residents and visitors.

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S4300 SENATE, No.
S4300 1R [First Reprint] SENATE, No.
  CURRENT VERSION OF TEXT      As introduced.
  CURRENT VERSION OF TEXT      As reported by the Senate State Government, Wagering, Tourism & Historic Preservation Committee on June 11, 2026, with amendments.
     1.  a.  The Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, shall establish a marketing and advertising campaign to attract the State's residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.  The advertising campaign shall also include the promotion of the four wine growing regions in the State identified by the Department of Agriculture and the promotion of wineries within each of the identified regions.  The four wine growing regions, each an official American Viticultural Area (AVA), include Central Delaware Valley AVA, Warren Hills AVA, Outer Coastal Plain AVA, and Cape May Peninsula AVA.
     1.  a.  The Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, shall establish a marketing and advertising campaign to attract the State's residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.  The advertising campaign shall also include the promotion of the four wine growing regions in the State identified by the Department of Agriculture and the promotion of 1New Jersey-based1 wineries within each of the identified regions.  The four wine growing regions, each an official American Viticultural Area (AVA), include Central Delaware Valley AVA, Warren Hills AVA, Outer Coastal Plain AVA, and Cape May Peninsula AVA.
    STATEMENT        This bill requires advertising for New Jersey’s wine growing regions on tourist directional signs.       Under current law, the Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, implements a marketing and advertising campaign to attract the State's residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.
 The advertising of this State’s wine growing regions and wineries within each of the wine growing regions on tourist directional signs will be implemented as part of this campaign.       The four wine growing regions, each an official American Viticultural Area (AVA), include Central Delaware Valley AVA, located in Central NJ and shared with southeastern Pennsylvania along the Delaware River just north of Philadelphia;
Warren Hills AVA, located entirely in Warren County along NJ’s hillier northwestern edge bordering Pennsylvania;
Outer Coastal Plain AVA, which includes all of Cumberland, Cape May, Atlantic and Ocean Counties;
and Cape May Peninsula AVA, which includes part of Cape May and Cumberland Counties.  
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Action History

  1. REF SBA

  2. REP/SCA 2RS

  3. INT 1RS REF SSG

Sponsors

Sponsorship breakdown

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1 sponsors · 0 co-sponsors · 119 not signed on

Sponsors (1)

Co-sponsors (0)

None.

Not signed on (119)

119 members have not signed on to this bill.

Show all 119 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

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Frequently asked questions

What does S 4300 do?
Wine growing regions-requires advertising on tourist directional signs
Who sponsors S 4300?
S 4300 is sponsored by Beach, James (Democrat).
What is the current status of S 4300?
This bill has been introduced in the Senate. Introduced May 18, 2026. It must pass committee before a floor vote.
Where can I track S 4300?
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Last checked for changes 3 months ago · updated continuously

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