S 3482 — Provides for inclusion of alcohol manufacturers on highway signs; provides for internet site for alcohol manufacturers in New Jersey.

S3482 1R [First Reprint] SENATE, No.

Senator  JAMES BEACH District 6 (Burlington and Camden)    Co-Sponsored  by:   SYNOPSIS      Provides for inclusion of alcohol manufacturers on highway signs;

Senator Johnson         SYNOPSIS      Provides for inclusion of alcohol manufacturers on highway signs;

  CURRENT VERSION OF TEXT      As introduced.reported by the Senate State Government, Wagering, Tourism & Historic Preservation Committee on March 23, 2026, with amendments.

       1.    a.   The Department of Transportation, in coordination with and subject to the approval of the Federal Highway Administration, shall adopt, pursuant to the “Administrative Procedure Act,” P.L.1968, c.410 (C.52:14B-1 et seq.), amendments to the rules governing the procedures and standards for participation in the Tourist Oriented Directional Signs (TODS) Program adding cideries, distilleries, and meaderies as eligible facilities that qualify for participation in the TODS program.program.  The purpose of the rule amendments adopted pursuant to this section shall be to provide awareness of and directional guidance to alcohol manufacturers in the State through roadway signs, and support a trail-like path through signage which allows persons to find and visit alcohol manufacturers in an efficient and reasonable manner, and promote these locations within New Jersey.  The rule amendments adopted pursuant to this section shall require, as a condition of eligibility to participate in the TODS program, wineries, breweries, cideries, distilleries, and meaderies to:

 The purpose of the rule amendments adopted pursuant to this section shall be to provide awareness of and directional guidance to alcohol manufacturers in the State through roadway signs, and support a trail-like path through signage which allows persons to find and visit alcohol manufacturers in an efficient and reasonable manner, and promote these locations within New Jersey.  The rule amendments adopted pursuant to this section shall require, as a condition of eligibility to participate in the TODS program, wineries, breweries, cideries, distilleries, and meaderies to:

(5) conduct scheduled1[scheduled public]1 tours 1upon request during times when public tours;access is deemed appropriate by the business during non-manufacturing periods1;

       2.    a.  The Division of Travel and Tourism in the Department of State, in consultation with the Division of Alcoholic Beverage Control in the Department of Law and Public Safety, shall develop and maintain an Internet website providing information on 1winery,1 brewery, cidery, distillery, and meadery locations in the State.  The purpose of the Internet website shall be to provide awareness of, and directional guidance to, alcohol manufacturers in the State and to allow persons to find and visit 1wineries,1 breweries, cideries, distilleries, and meaderies in an efficient and reasonable manner, and promote these locations within New Jersey.

(2) provide information about whether1[whether a facility offers guided tours, the frequency of the tours, and the hours during which the tours are conducted;conducted] the availability of tours1;

     d.  The Division of Travel and Tourism may accept information for inclusion on the Internet website from the Director of the Division of Alcoholic Beverage Control, local government officials, owners or operators of 1wineries,1 breweries, cideries, distilleries, and meaderies in the State, and entities that identify and compile data on such facilities.

    STATEMENT        This bill requires a change in the rules governing the procedures and standards for participation in highway sign programs to allow local alcohol manufacturers to be included in the signage.

     Specifically, the Department of Transportation (DOT), in coordination with the Federal Highway Administration (FHA), will adopt amendments to the Tourist Oriented Directional Signs (TODS) Program and the Specific Service Sign (Logo) Program to add cideries, distilleries, and meaderies to the list of eligible facilities for participation in the programs.  This will provide awareness of and directional guidance to alcohol manufacturers in the State through roadway signs and will support a trail-like path.  This will allow a person to find and visit alcohol manufacturers efficiently and promote these locations within New Jersey.  The following conditions of eligibility will apply to wineries, breweries, cideries, distilleries, and meaderies participating in the TODS Program:

(1) be located within 15 miles of the State highway on which the intersection approach sign is erected;

(2) be open a minimum of six hours each day, three days a week including Saturday and Sunday;

(3) produce wine, cider, mead, beer, or distilled alcoholic beverages on the premises;

            (4) have a tasting area on the premises;

            (5) conduct scheduled public tours;

            (6) market the product on the premises for retail sale;

and             (7) be appropriately licensed by the State of New Jersey.

     The Division of Travel and Tourism in the Department of State, in consultation with the Division of Alcoholic Beverage Control in the Department of Law and Public Safety, will develop and maintain an Internet website providing information on brewery, cidery, distillery, and meadery locations in the State.  The purpose of the website will be to provide awareness of, and directional guidance to, alcohol manufacturers in the State and to allow people to find and visit alcohol manufacturers efficiently and promote them within New Jersey.  The website will be searchable and will be available as both a list and as an interactive map.  The website will:

(1) specify the location of each facility and provide driving directions from the north, south, east, and west, as well as directions by public transit where applicable;

(2) provide information about whether a facility offers guided tours, the frequency of the tours, and the hours during which the tours are conducted;

            (3) display photographs of each facility;

and (4) provide contact information for the owner or operator of each facility, including the telephone number and web address of the facility, and any other information provided by the facility that the Director of the Division of Travel and Tourism deems appropriate for inclusion on the website.