A 4728 — Regulates deceptive use of artificial intelligence in photo advertising of certain dwellings.

A4728 1R2R [First[Second Reprint] ASSEMBLY, No.

Assemblymen Stanley, SampsonSampson, andAssemblywomen Assemblywoman Brennan and Rowan         SYNOPSIS      Regulates deceptive use of artificial intelligence in photo advertising of certain dwellings.

  CURRENT VERSION OF TEXT      As amendedreported by the Assembly Science,Housing Innovation and Technology Committee on MarchMay 16,14, 20262026, andwith reportedamendments. on .

of this section, in advertising a dwelling unit or, in the case of a mobile or manufactured home park, dwelling site for sale, 1rent, or lease,1 a seller or seller’s agent may utilize generative artificial intelligence or other photo editing software for the purpose of adding 2or removing, or both,2 furniture and other non-fixed items to an image that otherwise reflects the actual, current state of the dwelling unit or dwelling site.  The use of generative artificial intelligence or other photo editing software pursuant to this section shall not be for the purpose of disguising a flaw in the dwelling unit or dwelling site.       d.  A seller or seller’s agent that elects to utilize generative artificial intelligence or other photo 1[editng] editing1 software pursuant to subsection c.

and      (2)  upon request, provide the original, unaltered images of the dwelling unit or dwelling site to a buyer or buyer’s agent.       1[f] e1.  A2A seller or seller’s agent who violates athe provision of P.L.    ,P.L.    , c.    (C.        ) c.    (C.        ) (pending before the Legislature as this bill), or any rule or regulation adopted pursuant thereto, shall be subject to adisciplinary civil penalty of $500 for the first offense and up to $1,000 for the second and each subsequent offense, to be collected in a civil action by a summary proceeding under the “PenaltyNew EnforcementJersey LawReal ofEstate 1999,”Commission. P.L.1999, c.274 (C.2A:58-10 et seq.).  The Superior Court and the municipal court shall have jurisdiction to enforce the provisions of the “Penalty Enforcement Law of 1999” pursuant to this subsection.

       2.   f.2  1[The]A Withinseller one2[or yearseller’s ofagent]2 thewho effectiveviolates datea provision of P.L.    , c.    (C.        ),(C.        ) the1(pending Newbefore Jerseythe RealLegislature Estateas Commissionthis 1[may]bill), shall1or promulgate,any rule or regulation adopted pursuant thereto, shall be subject to a civil penalty of $500 for the “Administrativefirst Procedureoffense Act,”and P.L.up to $1,000 for the second and each subsequent offense, to be collected in a civil action by a summary proceeding under the “Penalty Enforcement Law of 1999,” P.L.1999, c.274 (C.2A:58-10 et seq.).  The Superior Court and the municipal court shall have jurisdiction to enforce the provisions of the “Penalty Enforcement Law of 1999” pursuant to this subsection.

1968,  c.410     (C.52:14B-12.    et1[The] seq.),Within anyone regulationsyear asof arethe necessaryeffective todate effectuateof theP.L.    , c.    (C.        ), the1 provisionsNew ofJersey P.L.    ,Real c.   Estate (C.        )Commission (pending1[may] beforeshall1 promulgate, pursuant to the Legislature“Administrative asProcedure thisAct,” bill).P.L.

1968, c.410 (C.52:14B-1 et seq.), any regulations as are necessary to effectuate the provisions of P.L.    , c.    (C.        ) (pending before the Legislature as this bill).