SR 119 — A resolution to designate May 2026 as Pure Michigan Month.

SR-119,MICHIGAN As Adopted by Senate, May 12, 2026 SENATE RESOLUTIONSenate NO.Resolution No.

119 Offered by Senators Hertel, Chang and Moss offeredA RESOLUTION TO DESIGNATE MAY 2026 AS PURE MICHIGAN MONTH WHEREAS, For 20 years, the followingPure resolution:Michigan brand has made its mark as one of the world’s most successful branding stories, capturing the essence of the state while appearing everywhere from television commercials to highway signs and license plates;

Aand resolutionWHEREAS, toIn designate2024, Maythe 2026Pure asMichigan Purecampaign influenced more than 789,000 leisure trips to Michigan Month.from national, regional, and in-state markets which resulted in $1.3 billion in visitor spending and generated more than $79 million in state tax revenue;

Whereas,and ForWHEREAS, 20Michigan’s years,tourism theindustry Puregenerated Michigan$54.8 brandbillion hasin madeeconomic itsimpact markin asalone, oneand of the world’svisitor mosteconomy successfulsupports brandingone stories,out capturing the essence of theevery state17 whilejobs appearingin everywherethe fromstate; television commercials to highway signs and license plates;

and Whereas,WHEREAS, InThe 2024, the Pure Michigan campaignbrand influencedhas morebeen thanrecognized 789,000with leisurecountless tripsadvertising to Michigan from national, regional, and in-statetravel marketsindustry whichawards resultedfor inits $1.3success billion in visitorpromoting spendingeconomic growth and generatedtourism; more than $79 million in state tax revenue;

and Whereas,WHEREAS, Michigan’sPure tourismMichigan industryis generatedrooted $54.8in billionthe instate’s economicattractions, impactincluding intwo 2024unique alone,peninsulas, and19 themillion visitoracres economyof supportsforest, onethe outGreat ofLakes, everythe 17nation’s jobslongest infreshwater thecoastline, state;and culturally dynamic cities;

and Whereas,WHEREAS, TheMichigan’s Purecontributions Michiganto brandart, hasmusic, beenculinary recognizedinnovation, withand Pureculture Michigan_SR119_AA_1beyond xdgjf0its 1borders countlesshave advertisingestablished and travel industry awards for its successunique inidentity promotingand economicinspired growthcreative andexpression; tourism;

and Whereas,WHEREAS, Pure Michigan ishas rootedsuccessfully inelevated thelocal state’svoices, attractions,celebrated includingsmall twobusinesses, unique peninsulas, 19 million acres of forest, the Great Lakes, the nation’s longest freshwater coastline, and culturallypromoted dynamicregional cities;partners;

and Whereas,WHEREAS, Michigan’sPure contributionsMichigan has come to art,invoke music,warm culinarymemories innovation,with family and culturefriends beyondand itsa bordersfeeling haveof establishedwonder itswhen uniqueexploring identityour woods, waters, and inspiredcultural creativetreasures, expression;inspiring travel for residents and visitors alike to experience what makes our state truly unforgettable.

and Whereas, Pure Michigan has successfully elevated local voices, celebrated small businesses, and promoted regional partners;

and Whereas, Pure Michigan has come to invoke warm memories with family and friends and a feeling of wonder when exploring our woods, waters, and cultural treasures, inspiring travel for residents and visitors alike to experience what makes our state truly unforgettable.

now, therefore, be it ResolvedRESOLVED byBY theTHE Senate,SENATE, That the members of this legislative body designate MayMay 2026 2026 as Pure Michigan Month;

and be it further Resolved,RESOLVED, That we recognize the iconic Pure Michigan brand as the state’s calling card, inspiring immense local pride and driving tourism growth for 20 years.

PureAdopted Michigan_SR119_AA_1by xdgjf0the Senate, May 12, 2026.

Secretary of the Senate