New Jersey 222nd Legislature Status: Introduced Bipartisan · 10 D · 1 R cosponsors

S 3612 — Establishes "Fair Price Protection Act."*

Last action — SUB BY

  1. 1
    Introduced
  2. 2
    In Committee
  3. 3
    Passed Senate
  4. 4
    Passed General Assembly
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been introduced in the Senate. Introduced February 19, 2026. It must pass committee before a floor vote.

Next likely step: a committee referral and hearing.

Odds of enactment

Low chance

Based on the sponsor, cosponsors, and committee posture, this bill has a low chance of becoming law.

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A statistical estimate from our own model of past outcomes — an insight, not a guarantee. Policymaking is volatile.

Prognosis

Advancing 54% · moderate confidence
  • Introduced

    Current position in the legislative process.

  • 11 sponsors

    2 primary, 9 co-sponsors signed on.

  • Bipartisan support

    Sponsored across 2 parties (10 D · 1 R) — cross-party backing.

  • Cleared a recorded vote

    Passed 2 recorded votes so far.

Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.

In plain language

Prohibits entities from using consumer personal data to set prices.

This bill, known as the Fair Price Protection Act, prevents companies from using personal data to influence pricing. It aims to promote fairness in pricing practices for consumers.

What this means for you
  • Consumers: This means you may see more consistent pricing without being influenced by your personal data.

Summary

Consumer personal data-proh entities from using to set prices, merchandise/svcs

Bill Text

What changed in the latest version

36 added · 33 removed

Plain-language change summary

The latest version of the bill includes a few amendments. The New Jersey Innovation Authority will still conduct a study on electronic shelf labels, but the wording has been clarified, particularly about their consultation with the Division of Consumer Affairs. Additionally, there is a change regarding the use of consumer data, now explicitly stating that it cannot be used for any other purpose without the consumer's consent. These adjustments enhance the clarity of the bill's intentions regarding consumer data and the responsibilities of the New Jersey Innovation Authority.

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S3612 S3717 1R SCS [First Reprint]   SENATE COMMITTEE SUBSTITUTE FOR SENATE, Nos.
S3612 S3717 2R SCS [Second Reprint]   SENATE COMMITTEE SUBSTITUTE FOR SENATE, Nos.
Senators Scutari, McKnight, Moriarty, Polistina, Turner, Beach, Diegnan and Stack         SYNOPSIS      Establishes “Fair Price Protection Act.”   CURRENT VERSION OF TEXT      As reported by the Senate Budget and Appropriations Committee on June 24, 2026, with amendments.
Senators Scutari, McKnight, Moriarty, Polistina, Beach, Diegnan, Stack and Timberlake         SYNOPSIS      Establishes “Fair Price Protection Act.”   CURRENT VERSION OF TEXT      As reported by the Senate Budget and Appropriations Committee on June 28, 2026, with amendments.
       An Act concerning price setting and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).
  An Act concerning price setting and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).
     (1)   reasonable costs associated with providing groceries and other foodstuffs to different 1[persons] consumers, provided that a price shall not be changed more than once in a 24-hour period1;
     (1)  reasonable costs associated with providing groceries and other foodstuffs to different 1[persons] consumers, provided that a price shall not be changed more than once in a 24-hour period1;
     (2)   a bona fide discount for which eligibility conditions or criteria are 1publicly and1 conspicuously disclosed and uniformly offered based upon those conditions or criteria, and to which any member of a broadly defined group, including, but not limited to a group of teachers or veterans, is eligible;
     (2)  a bona fide discount for which eligibility conditions or criteria are 1publicly and1 conspicuously disclosed and uniformly offered based upon those conditions or criteria, and to which any member of a broadly defined group, including, but not limited to a group of teachers or veterans, is eligible;
or      (3)   a bona fide discount offered as part of a loyalty program, including loyalty programs that allow the accrual or exchange of points, credits, or any similar nonmonetary system of value, or loyalty programs that offer 1discounts, rebates, or1 coupons to individual 1[customers] consumers1 based on their purchases 1and loyalty programs that include pricing benefits offered by another person,  provided that:
or      (3)  a bona fide discount offered as part of a loyalty program, including loyalty programs that allow the accrual or exchange of points, credits, or any similar nonmonetary system of value, or loyalty programs that offer 1discounts, rebates, or1 coupons to individual 1[customers] consumers1 based on their purchases 1and loyalty programs that include pricing benefits offered by another person,  provided that:
     (b)   all members of the loyalty program receive pricing benefits pursuant to uniform terms and conditions;
     (b)  all members of the loyalty program receive pricing benefits pursuant to uniform terms and conditions;
and      (d)   the loyalty program discloses all terms and conditions, and data practices to the public1.
and      (d)  the loyalty program discloses all terms and conditions, and data practices to the public1.
     c.     To the extent a person employs personal data to offer a difference in price on groceries and other foodstuffs pursuant to subsection b.
     c.    To the extent a person employs personal data to offer a difference in price on groceries and other foodstuffs pursuant to subsection b.
of this section, that personal data shall not be used for any other purpose.
of this section, that personal data shall not be used for any other purpose 2without the consumer’s consent2.
Obtain, for each violation, any other restitution, penalty, or relief the court may deem appropriate.]1        15.  a.  Before and during the moratorium established pursuant to subsection a.
Obtain, for each violation, any other restitution, penalty, or relief the court may deem appropriate.]1         15.  a.  Before and during the moratorium established pursuant to subsection a.
of section of this act, the New Jersey Innovation Authority established in the Department of the Treasury pursuant to P.L.2025, c.190 (C.52:18A-234.8 et seq.), in consultation with the Division of Consumer Affairs, shall conduct a study on the use of electronic shelf labels.  The study shall examine, at a minimum:
of section 4 of this act, the New Jersey Innovation Authority 2[established]2 in the Department of the Treasury 2established2 pursuant to P.L.2025, c.190 (C.52:18A-234.8 et seq.), in consultation with the Division of Consumer Affairs, shall conduct a study on the use of electronic shelf labels.  The study shall examine, at a minimum:
     (1)   the effects of the use of electronic shelf labels;
     (1)  the effects of the use of electronic shelf labels;
and      (2)   the impact of electronic shelf labels on surveillance pricing.
and      (2)  the impact of electronic shelf labels on surveillance pricing.
of section 4 of this act, the New Jersey Innovation Authority shall submit the study’s findings and conclusions in a report, together with any recommendations for legislative or administrative action, to the Governor and, pursuant to section 2 of P.L.1991, c.164 (C:52:14-19.1), to the Legislature.1        16.   Nothing in this act shall be construed to apply to the pricing, advertisement, offer, or sale of food or beverages by an establishment primarily engaged in the preparation and sale of food or beverages for immediate consumption, whether the food or beverages are consumed on or off the premises.1        1[7.
of section 4 of this act, the New Jersey Innovation Authority shall submit the study’s findings and conclusions in a report, together with any recommendations for legislative or administrative action, to the Governor and, pursuant to section 2 of P.L.1991, c.164 2[(C:52:14-19.1)] (C.52:14-19.1)2, to the Legislature.1        16.   Nothing in this act shall be construed to apply to the pricing, advertisement, offer, or sale of food or beverages by an establishment primarily engaged in the preparation and sale of food or beverages for immediate consumption, whether the food or beverages are consumed on or off the premises.1      1[7.
This act shall take effect on the first day of the seventh month next following the date of enactment, except that the Director of the Division of Consumer Affairs may take any anticipatory administrative action in advance as shall be necessary for the implementation of this act.]1 17.  In addition to any other authority provided by law or regulation, the Attorney General may, for any violation of this act, or any regulations adopted pursuant thereto, or when the Attorney General deems it to be in the public interest, bring a civil action on behalf of the residents of this State in any court of competent jurisdiction to:
This act shall take effect on the first day of the seventh month next following the date of enactment, except that the Director of the Division of Consumer Affairs may take any anticipatory administrative action in advance as shall be necessary for the implementation of this act.]1        17.  In addition to any other authority provided by law or regulation, the Attorney General may, for any violation of this act, or any regulations adopted pursuant thereto, or when the Attorney General deems it to be in the public interest, bring a civil action on behalf of the residents of this State in any court of competent jurisdiction to:
     a.     enjoin the act or practice;
     a.    enjoin the act or practice;
     c.     obtain for each negligent or greater violation, in addition to any other penalty provided by law, actual monetary damages incurred from the violation or $50,000, whichever is greater;
     c.    obtain for each negligent or greater violation, in addition to any other penalty provided by law, actual monetary damages incurred from the violation 2[or $50,000, whichever is greater]2;
View plain text versions (4)
  • Amended View text Current html June 29, 2026
  • Amended View text html June 25, 2026
  • Committee Substitute Comm Sub html March 17, 2026
  • Introduced View text html February 20, 2026

Action History

  1. SUB BY

  2. REP/SCA 2RS

  3. RCM SBA

  4. REP/SCA 2RS

  5. REF SBA

  6. REP/SCS 2RS

  7. INT 1RS REF SCM

Sponsors

Sponsorship breakdown

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2 sponsors · 9 co-sponsors · 109 not signed on · 4 voted No

Sponsors (2)

Not signed on (109)

109 members have not signed on to this bill.

Show all 109 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Votes

Passed 9 Yea · 4 Nay
Party YeaNayPresentNot Voting
Democrat 9000
Republican 0400
Total 9400
% of votes cast 69%31%0%0%
How each member voted (13)
Member Party Vote
Burgess, Renee C. Democrat Yea
Burzichelli, John J. Democrat Yea
Cruz-Perez, Nilsa I. Democrat Yea
Diegnan Jr., Patrick J. Democrat Yea
Greenstein, Linda R. Democrat Yea
Johnson, Gordon M. Democrat Yea
Ruiz, M. Teresa Democrat Yea
Sarlo, Paul A. Democrat Yea
Zwicker, Andrew Democrat Yea
Amato Jr., Carmen F. Republican Nay
O'Scanlon Jr., Declan J. Republican Nay
Steinhardt, Douglas J. Republican Nay
Testa Jr., Michael L. Republican Nay

Official roll call →

Subjects

Cross-referencing the record. Reading this bill against every other bill in the corpus by meaning, not keywords. Only the first open is slow. It’s instant for you after this. Matching · Ranking · Engrossing

Frequently asked questions

What does S 3612 do?
Consumer personal data-proh entities from using to set prices, merchandise/svcs
Who sponsors S 3612?
S 3612 is sponsored by Timberlake, Britnee N. (Democrat), Stack, Brian P. (Democrat), Diegnan Jr., Patrick J. (Democrat), Beach, James (Democrat), Turner, Shirley K. (Democrat), Polistina, Vincent J. (Republican), Moriarty, Paul D. (Democrat), McKnight, Angela V. (Democrat), Scutari, Nicholas P. (Democrat), Lagana, Joseph A. (Democrat), and Cryan, Joseph P. (Democrat).
What is the current status of S 3612?
This bill has been introduced in the Senate. Introduced February 19, 2026. It must pass committee before a floor vote.
Where can I track S 3612?
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