A 4085 — Establishes "Fair Price Protection Act."*

A4085 A4523 2R3R ACS [Second[Third Reprint]   ASSEMBLY COMMITTEE SUBSTITUTE FOR ASSEMBLY, Nos.

District 3 (Cumberland, Gloucester and Salem) Assemblywoman  ROSAURA "ROSY" BAGOLIE District 27 (Essex and Passaic)  Senator  Co-SponsoredJOSEPH by:P.

AssemblywomanCRYAN Haider,District Assemblyman20 Bhalla,(Union) AssemblywomanSenator  Reynolds-Jackson,JOSEPH AssemblymenA. Venezia, Kearney, Assemblywoman Brennan, Assemblymen Stewart, Hutchison, Assemblywoman Kane, Assemblymen Singh, Walker, Verrelli, Assemblywoman Sweeney and Katz         SYNOPSIS      Establishes “Fair Price Protection Act.”   CURRENT VERSION OF TEXT      As reported by the Assembly Appropriations Committee on June 23, 2026, with amendments.

LAGANA District 38 (Bergen)   Co-Sponsored by:

Assemblywoman Haider, Assemblyman Bhalla, Assemblywoman Reynolds-Jackson, Assemblymen Venezia, Kearney, Assemblywoman Brennan, Assemblymen Stewart, Hutchison, Assemblywoman Kane, Assemblymen Singh, Walker, Verrelli, Assemblywomen Sweeney, Katz, Senators Scutari, McKnight, Moriarty, Polistina, Beach, Diegnan, Stack and Timberlake         SYNOPSIS      Establishes “Fair Price Protection Act.”   CURRENT VERSION OF TEXT      As reported by the Assembly Budget Committee on June 28, 2026, with amendments.

     (b)  all members of the loyalty program receive uniform3[uniform]3 pricing benefits;benefits 3pursuant to uniform terms and conditions3;

     (c)   the loyalty program provides clear and conspicuous disclosures of all pricing benefits, 3available3 discounts, and data practices to participants 2, and shall, upon request, make the disclosures available to the Division of Consumer Affairs in the Department of Law and Public Safety no later than 14 days from the date the request was made2 ;

of this section, that personal data shall not be used for any other purpose.purpose 3without the consumer’s consent3.

of section of this act, the New Jersey Innovation Authority 3in the Department of the Treasury3 established pursuant to P.L.2025, c.190 (C.52:18A-234.8 et seq.), in consultation with the Division of Consumer Affairs, shall conduct a study on the use of electronic shelf labels.  The study shall examine, at a minimum:

of section 4 of this act, the New Jersey Innovation Authority shall submit the study’s findings and conclusions in a report, together with any recommendations for legislative or administrative action, to the Governor and, pursuant to section 2 of P.L.1991, c.164 (C:52:14-19.1),3[(C:52:14-19.1)] (C.52:14-19.1)3, to the Legislature.2        26.   Nothing in this act shall be construed to apply to the pricing, advertisement, offer, or sale of food or beverages by an establishment primarily engaged in the preparation and sale of food or beverages for immediate consumption, whether the food or beverages are consumed on or off the premises.2        2[5.] 7.2     1[If the Attorney General has reason to believe that the interest of the residents of this State has been or is threatened or adversely affected by an act or practice of a person in violation of subsection a.

of section 3 or of section 4 of this act, or a regulation promulgated pursuant to section 6 of this act, the Attorney General may] In addition to any other authority provided by law or regulation, the Attorney General may, for any violation of this act, P.L.   3[P.L.    , c.    (C.        ) (pending before the Legislature as this bill)bill)]3 or any regulations adopted pursuant thereto, or when the Attorney General deems it to be in the public interest,1 bring a civil action on behalf of the residents of this State in any court of competent jurisdiction to:

     c.    obtain for each 1negligent or greater1 violation, in addition to any other penalty provided by law, actual monetary damages incurred from the violation or3[or $50,000, whichever is greater;greater]3;