S1435 —

2019, c.241 (S1435 2R) §1CHAPTER -241 C.27:5-33   P.L.An Act concerning outdoor displays and advertising of wineries and viticulture attractions in the State and supplementing P.L.1991, c.413 (C.27:5-5 et seq.).

2019, CHAPTER 241, approved August 15, 2019 Senate, No.

1435 (Second Reprint)     An Act concerning 2[tourist directional signs for viticulture] outdoor displays and advertising of wineries and viticulture attractions in the State2 and supplementing 2[Title 27 of the Revised Statutes] P.L.1991, c.413 (C.27:5-5 et seq.)2.

      C.27:5-33  2[1. Marketing, a. advertising Thecampaign 1[department]for Department of Transportation1, in consultation with the Department of Agriculture, shall create a “Viticulture Trail Sign Program.”  The purpose of the program shall be to provide awareness of and directional guidance to viticulture in the State throughwineries, roadway signs, and support a trail-like path through signage which allows persons to find and visit wineries and viticulture locationsattractions. in an efficient and reasonable manner, and promote these locations within New Jersey.

      b.  1. A person may apply to the 1[department] Department of Transportation1 to have viticulture trail signs installed identifying and directing persons to a winery or other viticulture area.  The department shall place viticulture trail signs on all eligible roads, including State roads.

    a.  c.    The 1[department] Department of Transportation1, in consultation with the New Jersey State Council on the Arts in the Department of State, shall establish a visual art competition, for aesthetically pleasing, original art to be displayed on the viticulture trail signage.  The 1[department] Department of Transportation1 shall establish the terms of the competition, including the rules of the competition and submission requirements.  The 1[department] Department of Transportation1, in consultation with the council, shall select the artwork to be displayed which at a minimum shall be:

    The (1)  Division submittedof Travel and Tourism in accordancethe Department of State, in consultation with the rulesDepartment of Transportation and the competition,Department establishedof pursuantAgriculture, shall establish a marketing and advertising campaign to thisattract subsection;the State’s residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.       b.

    (1) (2)  A reflectiveperson may apply to the Division of Travel and Tourism in the intentDepartment of thisState act;to participate in the marketing and advertising campaign and to have outdoor displays or advertising erected identifying and directing the State’s residents and visitors to the person’s winery or viticulture attraction.

and      (3)   reproducible on roadway signage.

     The 1[department] Department of Transportation1, in coordination with the council, shall publicize the competition in such a manner so as to attract artwork submissions, and to that end the 1[department] Department of Transportation1 and council may expend any funds as may be appropriated or otherwise made available for that purpose.

      d.   Notwithstanding any rule, regulation, or law to the contrary, the 1[department] Department of Transportation1 shall install an approved viticulture trail sign as soon as practicable.]2        21.   a.   The Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, shall establish a marketing and advertising campaign to attract the State’s residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.       b.    (1)  A person may apply to the Division of Travel and Tourism in the Department of State to participate in the marketing and advertising campaign and to have outdoor displays or advertising erected identifying and directing the State’s residents and visitors to the person’s winery or viticulture attraction.

     d.    The Division shall erect outdoor displays and advertising pursuant to this section in a manner consistent with applicable federal and State laws and the provisions of the “Roadside Sign Control and Outdoor Advertising Act,” P.L.1991, c.413 (C.27:5-5 et seq.).2seq.).        2.    This act shall take effect immediately.

                                            Establishes2.    marketingThis andact advertisingshall campaigntake foreffect Stateimmediately. wineries and viticulture attractions.

       Approved August 15, 2019.