HB 4493 — Tourism; Oklahoma Tourism Act of 2026; effective date.

STATEHB4493 OFFULLPCS1 OKLAHOMATammy 2ndTownley-JBH Session2/25/2026 of3:20:56 thepm 60thCOMMITTEE LegislatureAMENDMENT (2026) HOUSE BILLOF 4493REPRESENTATIVES By:State of Oklahoma SPEAKER:

TownleyCHAIR: 5 AS INTRODUCED An Act relating to tourism;

enactingI move to amend HB4493 Of the Oklahomaprinted TourismBill ActPage Section Lines Of the Engrossed Bill By deleting the content of 2026;the entire measure, and by inserting in lieu thereof the following language:

providingAMEND forTITLE noncodification;TO CONFORM TO AMENDMENTS Amendment submitted by:

andTammy providingTownley anAdopted: effective date.

_____________________________ ______________________Reading Clerk___ STATE OF OKLAHOMA 2nd Session of the 60th Legislature (2026) PROPOSED COMMITTEE SUBSTITUTE FOR HOUSE BILL NO.

4493 By:

Townley 6 8 PROPOSED COMMITTEE SUBSTITUTE An Act relating to revenue and taxation;

amending 68 O.S.

2021, Section 50011, which relates to the Oklahoma Tourism Promotion Act;

modifying definitions;

providing an effective date;

and declaring an emergency.

NEWAMENDATORY LAW68 AO.S. new section of law not to be codified in the Oklahoma Statutes reads as follows:

This2021, actSection shall50011, beis knownamended andto mayread be cited as thefollows: "Oklahoma Tourism Act of 2026".

Section 50011.

As used in the Oklahoma Tourism Promotion Act:

1.

"Committee" means the Oklahoma Tourism Promotion Advisory Committee;

2.

"Department" means the Oklahoma Tourism and Recreation Department;

and 3.

"Tourism promotion" or "promote Oklahoma tourism" means and is limited to:

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the cost of producing advertisements and other promotional content for the state, placement of those advertisements that content with the media (newspapers, magazines, radio, television, billboard, direct mail, social media, and the Internet) and the production and printing of collateral materials designed specifically to support and fulfill information requests generated by the media advertising campaigns, and the production, printing and distribution of brochures and promotions other promotional items for regional, national and international tourism conferences.

Tourism promotion shall also include the cost of attending, participating in, and hosting tourism conferences, festivals, sites and events concerning ethnic history and ethnic events which have occurred or are occurring in this state.

For purposes of this paragraph, "ethnic" means of or relating to races or large groups of people classed according to common traits or customs which attract or promote tourism in Oklahoma.

Tourism promotion shall also include the cost of data collection and other analytics to evaluate the effectiveness of tourism promotion efforts, and Req.

No.

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the cost of providing a computerized consumer-oriented traveler response information program.

Such program shall include a comprehensive state data base containing up-to-date information on state travel attractions and facilities, including but not limited to, lodging facilities, restaurants, chambers of commerce, convention and visitors bureaus, golf courses, campgrounds, events, regional tourism organizations and all other attractions.

Oklahoma travel attractions and facilities shall be included on such data base free of charge.

"Tourism promotion" and "promote Oklahoma tourism" shall not include expenses for travel or lodging except for those incurred in attending and participating in tourism conferences.

This act shall become effective NovemberJuly 1, 2026.

60-2-14249SECTION TKR3. 01/10/26 Req.

It being immediately necessary for the preservation of the public peace, health or safety, an emergency is hereby declared to exist, by reason whereof this act shall take effect and be in full force from and after its passage and approval.

60-2-16489 MAH 02/25/26 Req.