Idaho 68th Legislature, 1st Regular Session (2025) Status: In Committee

S 1111 — CONSUMER PROTECTION – Adds to existing law to establish provisions regarding truth in digital advertising sales.

Last action — Read First Time, Referred to Business

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  1. ✓
    Introduced
  2. 2
    In Committee
  3. 3
    Passed Senate
  4. 4
    Passed House
  5. 5
    To Executive
  6. 6
    Enacted

This bill died with 68th Legislature, 1st Regular Session (2025). It reached “In Committee” and never advanced before the session ended, so it can no longer move — a new version would have to be reintroduced in the current session.

This bill is no longer active — its legislative session has ended, so there is no live prognosis. It would have to be reintroduced in the current session to move again.

Bill Text

What changed in the latest version

64 added · 52 removed

64 line(s) added, 52 removed.

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1111 BY STATE AFFAIRS COMMITTEE AN ACT RELATING TO THE CONSUMER PROTECTION ACT;
1111, As Amended BY STATE AFFAIRS COMMITTEE AN ACT RELATING TO THE CONSUMER PROTECTION ACT;
(b) "Click" means the interaction between a web user and an advertise- ment on a website that occurs when a user selects an advertisement in order to be taken to a different web page or different portion of a web page.
(b) "Click" means the interaction between a web user and an advertise- ment on a website that occurs when a user selects an advertisement in or- der to be taken to a different web page, different portion of a web page, or a different application.
(c) "Click-through rate" means the ratio of clicks to impressions.
(c) "Click-through rate" means the ratio of verified and legitimate clicks to impressions.
(d) "Digital advertisement" means an advertisement on the internet, including but not limited to websites, mobile phone applications, and social media.
(d) "Digital advertisement" means an advertisement on the internet, including but not limited to websites, mobile applications, connected television devices, and social media.
(e) "Digital advertiser" means a person who sells digital advertise- ments.
(e) "Engagement rate" means the percentage of people who interact with a digital advertisement.
(f) "Engagement rate" means the percentage of people who interact with a digital advertisement.
(f) "Geo-targeted" or "geo-targeting" means a digital advertisement that is specifically shown to and viewable by users located within a designated geographic region, including but not limited to a state, county, zip code, direct marketing area, or latitude and longitude, allowing the ad to reach people only in such geographical area.
(g) "Geo-targeted" or "geo-targeting" means a digital advertisement that is specifically shown to and viewable by users located within a designated geographic region, including but not limited to a state, county, or zip code, allowing an ad to reach people only in such geo- graphical area.
(g) "Impression" means a count of every time an advertisement, post, or web page is displayed to a user.
(h) "Impression" means a count of every time an advertisement, post, or web page is displayed to a user.
(h) "Key performance indicator" means measurable indicators of a digi- tal advertisement's success, including click-through rate, engagement rate, length of impressions, and number of impressions.
(i) "Key performance indicator" means measurable indicators of a digi- tal advertisement's success, including click-through rate, engagement rate, length of impressions, and number of impressions.
(i) "Publisher" means an organization that prepares, issues, and dis- tributes content through online media, such as websites and applica- tions, and that provides advertising space in exchange for monetary or valuable consideration.
(2) Within thirty (30) days after the term of a digital advertisement expires, the purchaser of such digital advertisement may request verifica- tion of any representation relating to key performance indicators or geo- targeting made by the digital advertiser to the purchaser.
(j) "Purchaser" means a person or entity who buys opportunities to dis- play digital advertisements or works with a third party to buy opportu- nities to display digital advertisements.
(3) Within thirty (30) days after the receipt of a request for veri- fication pursuant to subsection (2) of this section, a digital advertiser shall reply to the purchaser with key performance indicator verification information, including the date, time, length of impression, and whether a click-through occurred, if applicable.
(k) "Verify" means a data analysis process through which a nationally recognized third-party auditor confirms reported key performance indi- cators.
In addition, if a digital advertiser represented that a digital advertisement would be geo-targeted, such adver- tiser shall identify the geographical locations where clicks, engagements, or impressions relating to the digital advertisement occurred with suffi- cient specificity to demonstrate that the geo-targeting occurred.
In no event shall the verification process require the disclo- sure of personal information or proprietary intellectual property to a purchaser.
(4) A digital advertiser who is not able to verify the key performance indicators or geo-targeting information provided for in subsection (3) of this section after having made representations that such indicators or geo- targeting would be fulfilled commits a violation of this chapter.
(2) Within thirty (30) days after the term of a digital advertisement expires, the purchaser of such digital advertisement may request verifica- tion of any representation made by the publisher to the purchaser relating to:
Pursuant to section 48-608, Idaho Code, a purchaser of a digital advertisement from a digital advertiser who violates the provisions of this section may bring an action to recover actual damages.
(a) Geo-targeting and date;
Alternatively, the purchaser, in lieu of actual damages, may elect to recover a refund of fees paid for a digital ad- vertisement and the sum of one thousand dollars ($1,000) per violation.
and (b) Key performance indicators, as long as such key performance indi- cators requested by the purchaser were agreed to and specified in the original contract between the purchaser and the publisher.
(5) A digital advertiser who does business in Idaho shall make avail- able and shall maintain a method for a purchaser of a digital advertisement to request verification pursuant to subsection (2) of this section and for such purchaser to receive verification information from a digital adver- tiser pursuant to the provisions of subsection (3) of this section.
(3) Within thirty (30) days after the receipt of a request for verifica- tion pursuant to subsection (2) of this section, a publisher shall reply to the purchaser with verification of geo-targeted impressions by date or other key performance indicators, as long as the other key performance indicators were agreed to and specified in an agreement between the purchaser and the publisher.
(4) A publisher that receives a timely request for verification pur- suant to subsection (2) of this section and that does not timely provide the verification required pursuant to subsection (3) of this section commits a violation of this chapter.
Pursuant to section 48-608, Idaho Code, a pur- chaser of a digital advertisement from a publisher who violates the provi- sions of this section may bring an action to recover actual damages.
Alter- natively, the purchaser, in lieu of actual damages, may elect to recover a refund of fees paid for a digital advertisement.
(5) For a period of no more than three (3) months from the date a digital advertisement was scheduled to end, a publisher who does business in Idaho shall make available and shall maintain a method for a purchaser of a digi- tal advertisement to request verification pursuant to subsection (2) of this section and for such purchaser to receive verification information from a publisher pursuant to the provisions of subsection (3) of this section.
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Amendments

1 amendment

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Action History

  1. Read First Time, Referred to Business

  2. Received from the Senate, Filed for First Reading

  3. Read third time in full as amended – PASSED - 19-16-0AYES – Adams, Anthon, Burtenshaw, Den Hartog, Goodrich(Rabe), Guthrie, Harris, Keyser, Lent, Markley(Carlson), Okuniewicz, Ruchti, Semmelroth, Taylor, Toews, VanOrden, Ward-Engelking, Wintrow, WoodwardNAYS – Bernt, Bjerke, Blaylock, Cook, Foreman, Galloway, Grow, Hart, Kohl, Lakey, Lenney, Nichols, Ricks, Shippy, Zito, ZuiderveldAbsent and excused – NoneFloor Sponsor - OkuniewiczTitle apvd - to House

  4. Read second time as amended, filed for Third reading

  5. Read first time as amended, filed for Second Reading

  6. Reported engrossed, filed for first reading, as amended

  7. Amendments reported printed

  8. Amendments ordered printed; referred for engrossment

  9. Reported out without recommendation, as amended

  10. Placed in the Committee of the Whole

  11. Reported out of committee; to 14th Order for amendment

  12. Reported Printed; referred to State Affairs

  13. Introduced; read first time; referred to JR for Printing

Sponsors

  • STATE AFFAIRS COMMITTEE · Primary

Sponsorship breakdown

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1 sponsors · 0 co-sponsors · 104 not signed on

Sponsors (1)

  • STATE AFFAIRS COMMITTEE

Co-sponsors (0)

None.

Not signed on (104)

104 members have not signed on to this bill.

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"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

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Frequently asked questions

Who sponsors S 1111?
S 1111 is sponsored by STATE AFFAIRS COMMITTEE.
What is the current status of S 1111?
This bill died with 68th Legislature, 1st Regular Session (2025). It reached “In Committee” and never advanced before the session ended, so it can no longer move — a new version would have to be reintroduced in the current session.
Where can I track S 1111?
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