HB 5482 — AN ACT IMPLEMENTING THE RECOMMENDATIONS OF THE WORKING GROUP ON A PUBLIC-PRIVATE PARTNERSHIP TO RECRUIT BUSINESSES TO CONNECTICUT.

House of Representatives General Assembly CommitteeFile Bill No.

5482197 January Session, 2021 LCOSubstitute House Bill No.

40075482 ReferredHouse toof Representatives, March 30, 2021 The Committee on COMMERCECommerce Introducedreported by:through REP.

(CE)SIMMONS, ANC. ACT IMPLEMENTING THE RECOMMENDATIONS OF THE WORKING GROUP ON A PUBLIC-PRIVATE PARTNERSHIP TO RECRUIT BUSINESSES TO CONNECTICUT.

of the 144th Dist., Chairperson of the Committee on the part of the House, that the substitute bill ought to pass.

AN ACT IMPLEMENTING THE RECOMMENDATIONS OF THE WORKING GROUP ON A PUBLIC-PRIVATE PARTNERSHIP TO RECRUIT BUSINESSES TO CONNECTICUT.

and (4) a media engagement campaign that includes, but need not besHB5482 limited/ to,File engagement with newspaper editorial boards and other print, television and social media networks to showcase positive stories LCO No.

4007197 1 ofsHB5482 3File CommitteeNo. Bill No.5482 of businesses that are growing within and moving into the state.

The197 commissionerbe shalllimited consultto, theengagement businesswith communitynewspaper editorial boards and theother Connecticutprint, Economictelevision Resourceand Centersocial inmedia thenetworks processto showcase positive stories of developingbusinesses suchthat marketingare strategy.growing within and moving into the state.

The commissioner shall consult the business community and AdvanceCT in the process of developing such marketing strategy.

Section 1 from passage New section LCOsHB5482 / File No.

4007197 2 ofsHB5482 3File Committee Bill No.

5482197 StatementCE ofJoint Purpose:Favorable Subst.

TosHB5482 implement/ theFile recommendationsNo. of the working group on a public- private partnership to recruit businesses to the state.

[Proposed197 deletions3 aresHB5482 enclosedFile inNo. brackets.

Proposed197 additionsThe following Fiscal Impact Statement and Bill Analysis are indicatedprepared byfor underline,the exceptbenefit thatof whenthe members of the entireGeneral textAssembly, solely for purposes of ainformation, billsummarization orand resolutionexplanation orand ado sectionnot ofrepresent athe billintent orof resolutionthe isGeneral new,Assembly itor iseither notchamber underlined.]thereof Co-Sponsors:for any purpose.

REP.In general, fiscal impacts are based upon a variety of informational sources, including the analyst’s professional knowledge.

LEEPER,Whenever 132ndapplicable, Dist.;agency data is consulted as part of the analysis, however final products do not necessarily reflect an assessment from any specific department.

REP.OFA Fiscal Note State Impact:

SIMMONS,Agency 144thAffected Dist.Fund-Effect FY 22 $ FY 23 $ Department of Economic & Tourism Fund - See Below See Below Community Development Potential Cost Municipal Impact:

H.B.None Explanation The agency's statewide marketing campaign costs approximately $4.3 million annually to operate.

5482Substantial LCOalterations No.to the plan and expansionsofthescope ofthestate'smarketing campaignoverallwould result in one-time and ongoing, significant costs ranging from several hundred thousand dollars to potentially over $1 million depending upon implementation by the Department of Economic and Community Development (DECD).

4007Background 3The ofbill 3requires:

(1) the Commissioner of the DECD, in consultation with AdvanceCT and the business community, to develop and implement a state marketing strategy by January 1, 2022, that includes specified components (e.g., a media engagement campaign);

and (2) requires the DECD commissioner to analyze the marketing efforts' return on investment, particularly in relation to their effectiveness in specific states and countries, and to consider narrowing the focus of the strategy.

The Out Years sHB5482 / File No.

197 4 sHB5482 File No.

197 The annualized ongoing fiscal impact identified above would continue into the future subject to inflation.

sHB5482 / File No.

197 5 sHB5482 File No.

197 OLR Bill Analysis sHB 5482 AN ACT IMPLEMENTING THE RECOMMENDATIONS OF THE WORKING GROUP ON A PUBLIC-PRIVATE PARTNERSHIP TO RECRUIT BUSINESSES TO CONNECTICUT.

SUMMARY The Office of Legislative Research does not analyze Special Acts.

COMMITTEE ACTION Commerce Committee Joint Favorable Substitute Yea 22 Nay 1 (03/16/2021) sHB5482 / File No.

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