Colorado 2026 Regular Session Status: Enacted 11 D cosponsors

SB 174 — Prohibit Lead Generation Legal Marketing

Last action — Governor Signed

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  1. ✓
    Introduced
  2. ✓
    In Committee
  3. ✓
    Passed Senate
  4. ✓
    Passed House
  5. ✓
    To Executive
  6. 6
    Enacted

This bill has been enacted into law. Introduced April 21, 2026. Enacted.

Signed by Governor Jared Polis (Democratic) on June 03, 2026.

Prognosis

Likely to advance 82% · moderate confidence

Where this bill stands today.

Odds of enactment

High

How often bills like it became law.

  • Enacted

    Current position in the legislative process.

  • 22 sponsors

    4 primary, 18 co-sponsors signed on.

  • Single-party support

    Sponsorship is currently within one party (11 D).

  • Cleared a recorded vote

    Passed 5 recorded votes so far.

Prognosis reads this bill's own signals — stage, sponsorship breadth, committee status, recorded votes and cross-state momentum. Odds come from a model trained on which bills have become law.

In plain language

The bill prohibits deceptive lead generation marketing in legal services.

This legislation defines lead generation marketing for legal services as deceptive and subject to Colorado's consumer protection laws. It restricts who can market legal services and states that violators may face penalties.

What this means for you
  • Workers: If you work in the legal field, this law limits how marketing for legal services can be conducted.

Summary

The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.     'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.     Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.     A person may solicit or market for legal services in Colorado only if the person is:Authorized by the Colorado supreme court to practice law in Colorado;Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; orA nonprofit organization that engages in legal services.     The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.(Note: This summary applies to this bill as enacted.)

Bill Text

What changed in the latest version

180 added · 234 removed

Plain-language change summary

The updated version of SB 174 now includes a statement regarding the process for determining whether the Governor has signed the bill. Additionally, it adds a specific new section to the law that prohibits lead generation marketing for legal services, defining this practice as a deceptive trade. This change is important because it aims to protect consumers from misleading marketing tactics used by some legal service providers, ensuring they receive fair treatment in the marketplace. By explicitly legislating against these practices, the bill enhances accountability within the legal industry.

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Second Regular Session Seventy-fifth General Assembly STATE OF COLORADO REREVISED This Version Includes All Amendments Adopted in the Second House LLS NO.
NOTE:
26-1003.01 Christopher McMichael x4775 SENATE BILL 26-174 SENATE SPONSORSHIP Roberts, Ball, Benavidez, Bridges, Coleman, Cutter, Daugherty, Exum, Kipp, Rodriguez, Snyder, Wallace HOUSE SPONSORSHIP CarterandSoper, Garcia,Clifford,Hamrick,Lindsay,Mabrey,Nguyen,Phillips,Rutinel e n m 6 E n 0 U U , O i y H a a Senate Committees House Committees R M Judiciary Judiciary r d A BILL FOR AN ACT d e 2 C ONCERNING THE PROHIBITION OF LEAD GENERATION MARKETING S a 2 U U 6 FOR LEGAL SERVICES .
This bill has been prepared for the signatures of the appropriate legislative officers and the Governor.
H g a d M e Bill Summary d (Note:
To determine whether the Governor has signed the bill or taken other action on it, please consult the legislative status sheet, the legislative history, or the Session Laws.
This summary applies to this bill as introduced and does notreflectanyamendmentsthatmaybesubsequentlyadopted.Ifthisbill d passes third reading in the house of introduction, a bill summary that e 6 m 0 applies to the reengrossed version of this bill will be available at T n 2 http://leg.colorado.gov.) N g 0 E i i S e p The bill establishes that the practice of lead generation marketing R A r for legal services is a deceptive trade practice that is subject to 3 enforcement under the "Colorado Consumer Protection Act".
SENATE BILL 26-174 BY SENATOR(S) Roberts, Ball, Benavidez, Bridges, Cutter, Daugherty, Exum, Kipp, Rodriguez, Snyder, Wallace, Coleman;
"Lead generation legal marketing" is defined in the bill as a form of marketing in which a lawyer, law firm, or legal paraprofessional pays i a moneyorothercompensationtoathirdpartytoreceiveinformationabout e 2 T d 2 A n 9 E d l Shading denotes HOUSE amendment.
alsoREPRESENTATIVE(S)CarterandSoper,Garcia,Clifford,Hamrick, Lindsay, Mabrey, Nguyen, Phillips, Rutinel.
Double underlining denotes SENATE amendment.
C ONCERNING THE PROHIBITION OF LEAD GENERATION MARKETING FOR LEGAL SERVICES .
S d p Capital letters or bold & italic numbers indicate new material to be added to existing law.n A Dashes through the words or numbers indicate deletions from existing law.
m A a potential client or case, including the client's contact information or information about the potential client's legal issue or case.
The bill prohibits an attorney, law firm, or legal paraprofessional frompayingmoneyor other compensation to anyperson engaged inlead generation legal marketing.
The bill prohibits a person from engaging in the practice of lead generation legal marketing.
A person may not solicit or market for legal services in Colorado unless the person is:
! A licensed attorney, law firm, or licensed legal paraprofessional;
! Working on behalf of a licensed attorney, law firm, or licensed legal paraprofessional and the attorney, law firm, or licensed legal paraprofessional is clearly identified in anyadvertisementandmarketingmaterials,information,or resources;
or ! A nonprofit organization that provides legal services.
The bill establishes that a person that engages in the practice of leadgenerationlegalmarketingmaybe subject tobothcivilandcriminal penalties.
In Colorado Revised Statutes, 6-1-105, add (1)(qqqq) as follows:
In Colorado Revised Statutes, 6-1-105, add (1)(tttt) as follows:
(qqqq) V IOLATES SECTION 6-1-741.
(tttt) VIOLATES SECTION 6-1-741.
________ Capital letters or bold & italic numbers indicate new material added to existing law;
dashes through words or numbers indicate deletions from existing law and such material is not part of the act.
(1) T HE GENERAL ASSEMBLY FINDS AND DECLARES THAT :
(1) THE GENERAL ASSEMBLY FINDS AND DECLARES THAT :
(a) CONSISTENT WITH RULES ADOPTED BY THE COLORADO -2- 174 SUPREME COURT REGARDING THE PRACTICE OF LAW BY ATTORNEYS AND LICENSED LEGALPARAPROFESSIONALS ,TRADITIONALLEGAL MARKETING ALLOWS ATTORNEYS AND LAW FIRMS TO ADVERTISE THEIR SERVICES WHILE CLEARLY IDENTIFYING THEMSELVES AND ALLOWING CONSUMERS TO MAKE INFORMED DECISIONS REGARDING THEIR LEGAL REPRESENTATION ;
(a) CONSISTENTWITHRULESADOPTEDBYTHE COLORADOSUPREME COURT REGARDING THE PRACTICE OF LAW BY ATTORNEYS AND LICENSED LEGAL PARAPROFESSIONALS ,TRADITIONAL LEGAL MARKETING ALLOWS ATTORNEYSANDLAWFIRMSTOADVERTISETHEIRSERVICESWHILECLEARLY IDENTIFYINGTHEMSELVESANDALLOWINGCONSUMERSTOMAKEINFORMED DECISIONS REGARDING THEIR LEGAL REPRESENTATION;
(b) LEAD GENERATION LEGAL MARKETING FOR LEGAL SERVICES INVOLVES THIRD PARTIES THAT SOLICIT CONSUMERS WHO MAY NEED LEGALSERVICESBYOBTAININGTHECONSUMER 'SPERSONALINFORMATION AND INFORMATION ABOUT THE CONSUMER 'S LEGAL ISSUE AND THEN SELLING THAT INFORMATION TO ATTORNEYS OR LAW FIRM;
(b) L EAD GENERATION LEGAL MARKETING FOR LEGAL SERVICES INVOLVESTHIRDPARTIESTHATSOLICIT CONSUMERSWHOMAYNEEDLEGAL SERVICES BY OBTAINING THE CONSUMER S PERSONAL INFORMATION AND INFORMATION ABOUT THE CONSUMER S LEGAL ISSUE AND THEN SELLING THAT INFORMATION TO ATTORNEYS OR LAW FIRMS ;
(c) EADGENERATIONLEGALMARKETINGFORLEGALSERVICESIS INHERENTLY MISLEADING TO CONSUMERS BECAUSE THE PERSON CONDUCTINGTHELEADGENERATIONLEGALMARKETINGPURPORTSTOBE AN ATTORNEY OR REPRESENTATIVE FROM A LAW FIRM BUT IS ACTUALLY NOT AN ATTORNEY OR LAW FIRM REPRESENTATIVE;
(c) LEAD GENERATION LEGAL MARKETING FOR LEGAL SERVICES IS INHERENTLY MISLEADING TO CONSUMERS BECAUSE THE PERSON CONDUCTINGTHELEADGENERATIONLEGALMARKETINGPURPORTSTOBEAN ATTORNEYORREPRESENTATIVEFROMALAWFIRMBUTISACTUALLYNOTAN ATTORNEY OR LAW -FIRM REPRESENTATIVE ;
(d) LEAD GENERATION LEGAL MARKETING FIRMS TYPICALLY USE "BAIT AND -SWITCH " TACTICS , "LOOK ALIKE " ADVERTISING , IMPERSONATION ,FRAUD,ANDOTHERDECEPTIVEADVERTISINGPRACTICES TO TARGET INJURED OR VULNERABLE CONSUMERS WHO ARE IN NEED OF LEGAL REPRESENTATION ;
(d) LEAD GENERATION LEGAL MARKETING FIRMS TYPICALLY USE "BAITAND -SWITCH"TACTICS,"LOOK ALIKE"ADVERTISING IMPERSONATION , FRAUD ,ANDOTHERDECEPTIVEADVERTISINGPRACTICESTOTARGETINJURED ORVULNERABLECONSUMERSWHOAREINNEEDOFLEGALREPRESENTATION ;
(e) LEAD GENERATION LEGAL MARKETING ALSO MISLEADS THE ATTORNEYSORLAWFIRMSTHATPURCHASETHECONSUMERINFORMATION FROMTHELEADGENERATIONLEGALMARKETINGORGANIZATIONBECAUSE THE CONSUMER INFORMATION IS OFTEN SOLD TO MULTIPLE FIRMS,THE INFORMATIONISERRONEOUS ,ORTHEINFORMATIONDOESNOTREPRESENT A VIABLE LEGAL CAS;
(e) L EAD GENERATION LEGAL MARKETING ALSO MISLEADS THE ATTORNEYS OR LAW FIRMS THAT PURCHASE THE CONSUMER INFORMATION FROM THE LEAD GENERATION LEGAL MARKETING ORGANIZATION BECAUSE THE CONSUMER INFORMATION IS OFTEN SOLD TO MULTIPLE FIRMS ,THE INFORMATION IS ERRONEOUS ,OR THE INFORMATION DOES NOT REPRESENT A VIABLE LEGAL CASE;
-3- 174 (f) B ECAUSE OF THE HARM THAT LEAD GENERATION LEGAL MARKETING CAN HAVE ON CONSUMERS ,ATTORNEYS ,AND THE LEGAL PROFESSION,ITISIMPERATIVETHATTHISPRACTICEBEPROHIBITEDINTHE STATE AND ENFORCED THROUGH CIVIL AND CRIMINAL PENALTIE;
(f) BECAUSE OF THE HARM THAT LEAD GENERATION LEGAL MARKETING CAN HAVE ON CONSUMERS ,ATTORNEYS , AND THE LEGAL PAGE 2-SENATE BILL 26-174 PROFESSION,IT IS IMPERATIVE THAT THIS PRACTICE BE PROHIBITED IN THE STATE AND ENFORCED THROUGH CIVIL AND CRIMINAL PENALTIES ;
(g) CIVIL AND CRIMINAL VIOLATIONS RELATED TO THE PRACTICE OF LEAD GENERATION LEGAL MARKETING ARE CAPABLE OF BEING ENFORCED BY THE ATTORNEY GENERAL AND THE STATE 'S DISTRICT ATTORNEYS UNDER THE "COLORADO C ONSUMER PROTECTION A CT", ARTICLE 1OF TITLE6,AND THEC OLORADO CRIMINAL CODE,INCLUDING , BUT NOT LIMITED TO , CRIMINAL IMPERSONATION , FRAUD, AND RACKETEERING ;AND (h) THEREFORE,IT IS IN THE BEST INTERESTCOLORADANS TO PROHIBITPERSONSTHATCONDUCTLEADGENERATIONLEGALMARKETING FOR LEGAL SERVICES FROM DOING BUSINESS IN THE ST.TE (2) AS USED IN THIS SECTI,UNLESS THE CONTEXT OTHERWISE REQUIRES:
(g) CIVILAND CRIMINALVIOLATIONS RELATED TO THE PRACTICE OF LEADGENERATIONLEGALMARKETINGARECAPABLEOFBEINGENFORCEDBY THEATTORNEYGENERALANDTHESTATE SDISTRICTATTORNEYSUNDERTHE "COLORADO C ONSUMER P ROTECTION ACT",ARTICLE 1OFTITLE 6,ANDTHE COLORADO CRIMINAL CODE ,INCLUDING ,BUT NOT LIMITED TO ,CRIMINAL IMPERSONATION ,FRAUD ,AND RACKETEERING ;AND (h) THEREFORE , IT IS IN THE BEST INTEREST COLORADANS TO PROHIBIT PERSONS THAT CONDUCT LEAD GENERATION LEGAL MARKETING FOR LEGAL SERVICES FROM DOING BUSINESS IN THE STATE (2) A S USED IN THIS SECTIO,UNLESS THE CONTEXT OTHERWISE REQUIRES:
(a)(I) "LADGENERATIONLEGALMARKETING "MEANSANYFORM OF MARKETING IN WHICH AN ATTORNEY,LAW FIRM ,OR LICENSED LEGAL PARAPROFESSIONAL PAYS MONEY OR OTHER COMPENSATION TO A THIRD PARTY TO RECEIVE INFORMATION ABOUT A POTENTIAL CLIENT OR CAS, WHICH INFORMATION MAY INCLUDE THE POTENTIAL CLIENT'S CONTACT INFORMATION OR INFORMATION ABOUT THE POTENTIAL CLIENTS LEGAL ISSUE.
(a)(I) "LADGENERATIONLEGALMARKETING " MEANSANYFORMOF MARKETING IN WHICH AN ATTORNEY ,LAW FIRM , OR LICENSED LEGAL PARAPROFESSIONAL PAYS MONEY OR OTHER COMPENSATION TO A THIRD PARTY TO RECEIVE INFORMATION ABOUT A POTENTIAL CLIENT OR CASE , WHICH INFORMATION MAY INCLUDE THE POTENTIAL CLIENT S CONTACT INFORMATION OR INFORMATION ABOUT THE POTENTIAL CLIENT 'S LEGAL ISSUE.
(II) "L EAD GENERATION LEGAL MARKETING " INCLUDES MARKETING IN WHICH COMPENSATION IS PROVIDED TO A THIRD PARTY DIRECTLY, INDIRECTLY,ON A PER-LEAD OR PER-CASE BASIS,OR AS A SUBSCRIPTION MODEL AND INCLUDES COMPENSATION MADE THROUGH -4- 174 INTERMEDIARIES,AFFILIATE,OR OTHER ENTITIE.
(II) "LADGENERATIONLEGALMARKETING "INCLUDESMARKETING IN WHICH COMPENSATION IS PROVIDED TO A THIRD PARTY DIRECTLY , INDIRECTLY, ON A PER-LEAD OR PER-CASE BASIS,OR AS A SUBSCRIPTION MODEL AND INCLUDES COMPENSATION MADE THROUGH INTERMEDIARIES , AFFILIATES,OR OTHER ENTITIE.
(III) "LAD GENERATION LEGALMARKETING "DOES NOT INCLUDE THE SHARING OF FEES BETWEEN LICENSED ATTORNEYS,LAW FIRMS ,OR LICENSEDLEGALPARAPROFESSIONALSSOLONGASTHE FEESARE SHARED INCOMPLIANCEWITHSTATELAWANDRULESADOPTEDBYTHE COLORADO SUPREME COURT .
(III) "LAD GENERATION LEGAL MARKETING "DOES NOT INCLUDE THE SHARING OF FEES BETWEEN LICENSED ATTORNEYS , LAW FIRMS, OR LICENSEDLEGALPARAPROFESSIONALSSOLONGASTHEFEESARESHAREDIN COMPLIANCE WITH STATE LAW AND RULES ADOPTED BY THE C OLORADO SUPREME COURT .
(b) (I) "TADITIONAL LEGAL MARKETING " MEANS MARKETING DONE BY AN ATTORNEY , LAW FIRM , OR LICENSED LEGAL PARAPROFESSIONAL ,OR BY A THIRD PARTY ON BEHALFOFAN ATTORNEY, LAW FIRM ,OR LICENSED LEGAL PARAPROFESSIONAL ,DURING WHICH MARKETING THE ATTORNEY , LAW FIRM, OR LICENSED LEGAL PARAPROFESSIONAL THAT IS ADVERTISING THEIR SERVICES IS CLEARLY IDENTIFIED TO THE CONSUME.
(b)(I) "TADITIONALLEGALMARKETING "MEANSMARKETINGDONE BY AN ATTORNEY ,LAW FIRM ,OR LICENSED LEGAL PARAPROFESSIONAL ,OR BY A THIRD PARTY ON BEHALF OF AN ATTORNEY ,LAW FIRM ,OR LICENSED PAGE 3-SENATE BILL 26-174 LEGAL PARAPROFESSIONAL ,DURING WHICH MARKETING THE ATTORNEY , LAW FIRM ,OR LICENSED LEGAL PARAPROFESSIONAL THAT IS ADVERTISING THEIR SERVICES IS CLEARLY IDENTIFIED TO THE CONSUMER .
(II) "TADITIONAL LEGAL MARKETING "INCLUDES, BUT IS NOT LIMITED TO,SEARCH ENGINE OPTIMIZATION, PAY-PERCLICK INTERNET ADVERTISING,RADIOADVERTISING,TELEVISIONADVERTISING,STREAMING ADVERTISING, BILLBOARD ADVERTISING , AND LISTING IN LEGAL DIRECTORIES IN WHICH THE NAME OR IDENTITY OF THE ATTORN,LAW FIRM,OR LICENSED LEGAL PARAPROFESSIONAL IS CLEARLY DISCLOS.D (3) CONSISTENT WITH RULES ADOPTED BY THE COLORADO SUPREME COURT REGARDING THE PRACTICE OF LAW BY ATTORNEYS AND LICENSEDLEGALPARAPROFESSIONALS ,ANDUNLESSAPERSONMEETSTHE CRITERIADESCRIBEDINSUBSECTION (4)OFTHISSECTION,APERSONSHALL NOT :
(II) "T RADITIONAL LEGAL MARKETING " INCLUDES , BUT IS NOT LIMITED TO , SEARCH ENGINE OPTIMIZATION , PAY PER CLICK INTERNET ADVERTISING ,RADIO ADVERTISING ,TELEVISION ADVERTISING ,STREAMING ADVERTISING ,BILLBOARDADVERTISING ,ANDLISTINGINLEGALDIRECTORIES IN WHICH THE NAME OR IDENTITY OF THE ATTORNEY ,LAW FIRM ,OR LICENSED LEGAL PARAPROFESSIONAL IS CLEARLY DISCLOSED .
(a) PYMONEYOROTHERCOMPENSATIONFORLEADGENERATION LEGAL MARKETING SERVICES IN THE STAT;
(3) CONSISTENTWITHRULESADOPTEDBYTHE COLORADOSUPREME COURT REGARDING THE PRACTICE OF LAW BY ATTORNEYS AND LICENSED LEGAL PARAPROFESSIONALS , AND UNLESS A PERSON MEETS THE CRITERIA DESCRIBED IN SUBSECTION (4) OF THIS SECTIO,A PERSON SHALL NOT :
(b) ENGAGE IN THE PRACTICE OF LEAD GENERATION LEGAL -5- 174 MARKETING IN THE STATE;OR (c) SLLLEADS TO AN ATTORNEY ,LAWFIRM ,OR LICENSED LEGAL PARAPROFESSIONAL IN THE STAT.
(a) PAY MONEY OR OTHER COMPENSATION FOR LEAD GENERATION LEGAL MARKETING SERVICES IN THE STATE ;
(4) APERSON MAY SOLICIT A POTENTIAL CLIENT OR MARKET FOR LEGAL SERVICES IN THE STATE IF THE PERSO:
(b) ENGAGE IN THE PRACTICE OF LEAD GENERATION LEGAL MARKETING IN THE STATE ;OR (c) SELL LEADS TO AN ATTORNEY ,LAW FIRM , OR LICENSED LEGAL PARAPROFESSIONAL IN THE STATE .
IS (a) ATHORIZEDBYTHE C OLORADOSUPREMECOURTTOPRACTICE LAW IN THE STAT;
(4) A PERSON MAY SOLICIT A POTENTIAL CLIENT OR MARKET FOR LEGAL SERVICES IN THE STATE IF THE PERSON IS (a) AUTHORIZED BY THE C OLORADO SUPREME COURT TO PRACTICE LAW IN THE STATE;
(b) W ORKING ON BEHALF OF A PERSON AUTHORIZED BY THE C OLORADO SUPREME COURT TO PRACTICE LAW IN THE STATE,AND THE PERSONWHOISAUTHORIZEDTOPRACTICE LAWINTHE STATEORTHELAW FIRMORBUSINESSFORWHICHTHEPERSONWORKSISCLEARLYIDENTIFIED IN ANY ADVERTISEMENT ,MARKETING MATERIAL , INFORMATION, OR RESOURCES ;OR (c) A NONPROFIT ORGANIZATION THAT ENGAGES IN LEGAL SERVICES IN THE STAT.
(b) W ORKING ON BEHALF OF A PERSON AUTHORIZED BY THE C OLORADO SUPREME COURT TO PRACTICE LAW IN THE STATE ,AND THE PERSON WHO IS AUTHORIZED TO PRACTICE LAW IN THE STATE OR THE LAW FIRM OR BUSINESS FOR WHICH THE PERSON WORKS IS CLEARLY IDENTIFIED IN ANY ADVERTISEMENT , MARKETING MATERIAL , INFORMATION , OR RESOURCES ;
(5) THIS SECTION DOES NOT PROHIBIT A PERSON FROM ENGAGING IN THE PRACTICE OF TRADITIONAL LEGAL MARKETIN.
OR (c) A NONPROFITORGANIZATIONTHATENGAGESINLEGALSERVICES IN THE STATE.
(6)(a) ACOURTMAYORDERINJUNCTIVERELIEFINACIVILACTION BROUGHT PURSUANT TO THIS SECTION.
PAGE 4-SENATE BILL 26-174 (5) THIS SECTION DOES NOT PROHIBIT A PERSON FROM ENGAGING IN THE PRACTICE OF TRADITIONAL LEGAL MARKETING .
(b) A N ATTORNEY , LAW FIRM, OR LICENSED LEGAL PARAPROFESSIONAL OR ANY CONSUMER WHO HAS BEEN AFFECTED BY LEAD GENERATION LEGAL MARKETING MAY BRING A CIVIL ACTION TO ENFORCE THIS SECTIO.
(6) (a) ACOURT MAY ORDER INJUNCTIVE RELIEF IN A CIVIL ACTION BROUGHT PURSUANT TO THIS SECTION .
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(c) I A PERSON IS HELD TO BE IN VIOLATION OF THIS SECTION AS A RESULT OFA CIVILACTIO,THE CLAIMANT IS ENTITLED TO DAMAGES IN THE AMOUNT OF TEN THOUSAND DOLLARS PER VIOLATION , PLUS REASONABLE ATTORNEY FEES AND COSTS .
(b) A N ATTORNEY , LAW FIRM, OR LICENSED LEGAL PARAPROFESSIONALOR ANYCONSUMERWHOHAS BEEN AFFECTED BY LEAD GENERATION LEGAL MARKETING MAY BRING A CIVIL ACTION TO ENFORCE THIS SECTION.
-6- 174 (7) THEATTORNEYGENERALORADISTRICTATTORNEYMAYBRING A CRIMINAL ACTION AGAINST A PERSON THAT ENGAGES IN THE PRACTICE OF LEAD GENERATION LEGAL MARKETING IF THE ATTORNEY GENERAL OR DISTRICT ATTORNEY DETERMINES THAT THE PERSON'S ACTIONS CONSTITUTE A CRIME PURSUANT TO THE C OLORADO CRIMINAL CODE , INCLUDING :
(c) IF A PERSON IS HELD TO BE IN VIOLATION OF THIS SECTION AS A RESULT OFACIVILACTION ,THE CLAIMANTISENTITLEDTODAMAGES INTHE AMOUNT OF TEN THOUSAND DOLLARS PER VIOLATION ,PLUS REASONABLE ATTORNEY FEES AND COSTS .
(a) C RIMINAL IMPERSONATION , AS DESCRIBED IN SECTION 18-5-113;
(7) THE ATTORNEY GENERAL OR A DISTRICT ATTORNEY MAY BRING ACRIMINALACTIONAGAINST APERSONTHAT ENGAGES IN THE PRACTICE OF LEAD GENERATION LEGAL MARKETING IF THE ATTORNEY GENERAL OR DISTRICTATTORNEYDETERMINESTHATTHEPERSON SACTIONSCONSTITUTE A CRIME PURSUANT TO THE C OLORADO CRIMINAL CODE ,INCLUDING :
(b) OFFENSES INVOLVING FRAUD,AS DESCRIBED IN ARTICL5 OF TITLE18;
(a) CRIMINALIMPERSONATION ,ASDESCRIBEDINSECTION 18-5-113;
(c) RACKETEERING ACTIVITY,AS DEFINED IN SECTIO18-17-103 (5);OR (d) ANY OTHER CRIME UNDER COLORADO LAW .
(b) O FFENSES INVOLVING FRAUD ,AS DESCRIBED IN ARTICLE 5 OF TITLE18;
(8) THE ATTORNEY GENERAL MAY ADOPT ANY RULES NECESSARY TO ENFORCE THIS SECTIO.
(c) RACKETEERINGACTIVITY ASDEFINEDINSECTION 18-17-103(5);
(9) T HIS SECTION DOES NOT LIMIT THE COLORADO SUPREME COURT S RULE-MAKING AUTHORITY ,DECISION-MAKING AUTHORITY ,OR ENFORCEMENT AUTHORITY RELATED TO THE PRACTICE OF LAW IN THE STATE INCLUDING THE UNAUTHORIZED PRACTICE OF LAW .
OR (d) ANY OTHER CRIME UNDER C OLORADO LAW .
SECTION 3.
(8) THEATTORNEYGENERALMAYADOPTANYRULESNECESSARYTO ENFORCE THIS SECTION.
Act subject to petition - effective date - applicability.(1) Thisacttakeseffectat12:01a.m.onthedayfollowing the expiration of the ninety-day period after final adjournment of the generalassembly(August12,2026,ifadjournmentsinedieisonMay13, 2026);
(9) THISSECTIONDOESNOTLIMITTHE COLORADOSUPREMECOURT 'S RULE -MAKING AUTHORITY , DECISION -MAKING AUTHORITY , OR ENFORCEMENTAUTHORITYRELATEDTOTHEPRACTICEOFLAWINTHESTATE , INCLUDING THE UNAUTHORIZED PRACTICE OF LAW .
except that, if a referendum petition is filed pursuant to section 1 (3)ofarticleVofthestateconstitutionagainstthisactoranitem,section, or part of this act within such period, then the act, item, section, or part will not take effect unless approved bythe people at the general election -7- 174 to be held in November 2026 and, in such case, will take effect on the date of the official declaration of the vote thereon by the governor.
PAGE 5-SENATE BILL 26-174 SECTION 3.
(2) Thisactappliestoconductoccurringonoraftertheapplicable effective date of this act.
Act subject to petition - effective date - applicability.
-8- 174
(1) This act takes effect at 12:01 a.m.
on the day following the expiration of the ninety-day period after final adjournment of the general assembly (August 12, 2026, if adjournment sine die is on May 13, 2026);exceptthat,if areferendumpetitionisfiledpursuanttosection1(3) of article V of the state constitution against this act or an item, section, or part of this act within such period, then the act, item, section, or part will not take effect unless approved by the people at the general election to be held in November 2026 and, insuchcase,willtakeeffectonthedate of the official declaration of the vote thereon by the governor.
PAGE 6-SENATE BILL 26-174 (2) This act applies to conduct occurring on or after the applicable effective date of this act.
____________________________ ____________________________ James Rashad Coleman, Sr.
Julie McCluskie PRESIDENT OF SPEAKER OF THE HOUSE THE SENATE OF REPRESENTATIVES ____________________________ ____________________________ Esther van Mourik Vanessa Reilly SECRETARY OF CHIEF CLERK OF THE HOUSE THE SENATE OF REPRESENTATIVES APPROVED________________________________________ (Date and Time) _________________________________________ Jared S.
Polis GOVERNOR OF THE STATE OF COLORADO PAGE 7-SENATE BILL 26-174
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Action History

  1. Governor Signed

  2. Sent to the Governor

  3. Signed by the President of the Senate

  4. Signed by the Speaker of the House

  5. House Third Reading Passed - No Amendments

  6. House Second Reading Special Order - Passed - No Amendments

  7. House Committee on Judiciary Refer Unamended to House Committee of the Whole

  8. Senate Third Reading Passed - No Amendments

  9. Introduced In House - Assigned to Judiciary

  10. Senate Second Reading Special Order - Passed with Amendments - Committee

  11. Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole

  12. Introduced In Senate - Assigned to Judiciary

Sponsors

Sponsorship breakdown

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4 sponsors · 18 co-sponsors · 80 not signed on · 14 voted No

Sponsors (4)

Co-sponsors (18)

Not signed on (80)

80 members have not signed on to this bill.

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"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Votes

BILL

Passed 51 Yea · 13 Nay · 1 Other
Party YeaNayPresentNot Voting
Democrat 40001
Republican 81100
Unaffiliated 3200
Total 511301
% of votes cast 78%20%0%2%
How each member voted (65)
Member Party Vote
Gonzalez R. — Yea
Stewart K. — Yea
Stewart R. — Yea
Winter T. — Nay
Garcia Sander — Nay
Alex Valdez Democrat Yea
Amy Paschal Democrat Yea
Andrew Boesenecker Democrat Yea
Bob Marshall Democrat Yea
Brianna Titone Democrat Yea
Cecelia Espenoza Democrat Yea
Chad Clifford Democrat Yea
Eliza Hamrick Democrat Yea
Elizabeth Velasco Democrat Yea
Emily Sirota Democrat Yea
Gretchen Rydin Democrat Yea
Jacque Phillips Democrat Yea
Jamie Jackson Democrat Yea
Javier Mabrey Democrat Yea
Jennifer Bacon Democrat Yea
Jenny Willford Democrat Yea
Julie McCluskie Democrat Yea
Junie Joseph Democrat Yea
Karen McCormick Democrat Yea
Kenny Nguyen Democrat Yea
Kyle Brown Democrat Yea
Lesley Smith Democrat Yea
Lindsay Gilchrist Democrat Yea
Lisa Feret Democrat Not Voting
Lorena Garcia Democrat Yea
Lori Goldstein Democrat Yea
Mandy Lindsay Democrat Yea
Manny Rutinel Democrat Yea
Matthew Martinez Democrat Yea
Meg Froelich Democrat Yea
Meghan Lukens Democrat Yea
Michael Carter Democrat Yea
Monica Duran Democrat Yea
Naquetta Ricks Democrat Yea
Regina English Democrat Yea
Sean Camacho Democrat Yea
Sheila Lieder Democrat Yea
Steven Woodrow Democrat Yea
Tammy Story Democrat Yea
Tisha Mauro Democrat Yea
Yara Zokaie Democrat Yea
Anthony Hartsook Republican Yea
Ava Flanell Republican Yea
Brandi Bradley Republican Nay
Carlos Barron Republican Yea
Chris Richardson Republican Nay
Dan Woog Republican Nay
Dusty Johnson Republican Nay
Jarvis Caldwell Republican Yea
Ken DeGraaf Republican Nay
Larry Don Suckla Republican Nay
Mary Bradfield Republican Yea
Matt Soper Republican Yea
Max Brooks Republican Nay
Rebecca Keltie Republican Yea
Rick Taggart Republican Yea
Ron Weinberg Republican Nay
Scott Bottoms Republican Nay
Scott Slaugh Republican Nay
Stephanie Luck Republican Nay

Official roll call →

Refer Senate Bill 26-174 to the Committee of the Whole.

Passed 10 Yea · 0 Nay · 1 Other
Party YeaNayPresentNot Voting
Democrat 6001
Republican 4000
Total 10001
% of votes cast 91%0%0%9%
How each member voted (11)
Member Party Vote
Cecelia Espenoza Democrat Yea
Chad Clifford Democrat Not Voting
Javier Mabrey Democrat Yea
Jennifer Bacon Democrat Yea
Lorena Garcia Democrat Yea
Michael Carter Democrat Yea
Yara Zokaie Democrat Yea
Ava Flanell Republican Yea
Matt Soper Republican Yea
Rebecca Keltie Republican Yea
Scott Slaugh Republican Yea

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Subjects

civil-rights labor
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Frequently asked questions

What does SB 174 do?
The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.     'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.     Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.     A person may solicit or market for legal services in Colorado only if the person is:Authorized by the Colorado supreme court to practice law in Colorado;Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; orA nonprofit organization that engages in legal services.     The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.(Note: This summary applies to this bill as enacted.)
Who sponsors SB 174?
SB 174 is sponsored by Adrienne Benavidez, M. Rutinel, J. Phillips, K. Nguyen, J. Mabrey, M. Lindsay, E. Hamrick, C. Clifford, L. García, M. Soper, M. Carter, Dylan Roberts (Democrat), Jeff Bridges (Democrat), James Coleman (Democrat), Lisa Cutter (Democrat), Lindsey Daugherty (Democrat), Cathy Kipp (Democrat), Robert Rodriguez (Democrat), Marc Snyder (Democrat), Katie Wallace (Democrat), Matt Ball (Democrat), and Tony Exum (Democrat).
What is the current status of SB 174?
This bill has been enacted into law. Introduced April 21, 2026. Enacted.
Where can I track SB 174?
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