SB 615 — Consumer Data Protection Act; online device pricing, prohibition.

Summary

Consumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device, as those terms are defined in the bill, (ii) the presence or absence of any software on the online device, or (iii) precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data. The bill provides for exemptions in certain instances.

Bill Text

• Introduced View text Current pdf

Compared against the Code of Virginia as published AI-generated reading aid — verify against the official bill.

This bill amends 2 section(s) of the Code of Virginia: 59.1-575, 59.1-5.

• 59.1-575

  ,

  Inserts “,”.

• 59.1-575

  "

  Inserts “"”.

• 59.1-575

  "

  Inserts “"”.

• 59.1-575

  "Consumer transaction" means the same as that term is defined in § 59.1-198.

  Inserts “"Consumer transaction" means the same as that term is defined in § 59.1-198.”.

• 59.1-575

  "Coupon" means any method by which a consumer receives a discount on the purchase of any item that is funded, produced, sponsored, promoted, or furnished, either directly or indirectly, by a business, includi

  Inserts “"Coupon" means any method by which a consumer receives a discount on the purchase of any item that is funded, produced, sponsored, promoted, or furnished, either directly or indirectly, by a business, includi”.

• 59.1-575

  ng a paper coupon, a digital coupon, or an instant redeemable coupon.

  Inserts “ng a paper coupon, a digital coupon, or an instant redeemable coupon.”.

• 59.1-575

  "Discount" means any reduction from the regular or advertised price offered to consumers on a temporary

  Inserts “"Discount" means any reduction from the regular or advertised price offered to consumers on a temporary”.

• 59.1-575

  or conditional basis.

  Inserts “or conditional basis.”.

• 59.1-575

  "Hardware state" means

  Inserts “"Hardware state" means”.

• 59.1-575

  a condition or mode of existence of a system, component, or simulation, including batt

  Inserts “a condition or mode of existence of a system, component, or simulation, including batt”.

• 59.1-575

  ery life, number of wireless connections detected, hardware performance characteristics, age of the device

  Inserts “ery life, number of wireless connections detected, hardware performance characteristics, age of the device”.

• 59.1-575

  ,

  Inserts “,”.

• 59.1-575

  data that is erased when an online device is restarted or powered down

  Inserts “data that is erased when an online device is restarted or powered down”.

• 59.1-575

  ,

  Inserts “,”.

• 59.1-575

  and data that is retained when an online device is restarted or powered down.

  Inserts “and data that is retained when an online device is restarted or powered down.”.

• 59.1-575

  "Online device" means

  Inserts “"Online device" means”.

• 59.1-575

  a physical object that has built-in resources that allow it to communicate through the internet or a short-range wireless techno

  Inserts “a physical object that has built-in resources that allow it to communicate through the internet or a short-range wireless techno”.

• 59.1-575

  logy and react to interface conditions, including a laptop computer, tablet, phone, or other smart hardware.

  Inserts “logy and react to interface conditions, including a laptop computer, tablet, phone, or other smart hardware.”.

• 59.1-575

  but not limited to

  Strikes “but not limited to”.

• 59.1-5

  A.

  Inserts “A.”.

• 59.1-5

  No

  Inserts “No”.

• 59.1-5

  controller or processor

  Inserts “controller or processor”.

• 59.1-5

  shall, in connection with a consumer transaction

  Inserts “shall, in connection with a consumer transaction”.

• 59.1-5

  ,

  Inserts “,”.

• 59.1-5

  generate, in whole or in part, a price offered to a

  Inserts “generate, in whole or in part, a price offered to a”.

• 59.1-5

  consumer through the consumer's online device based on

  Inserts “consumer through the consumer's online device based on”.

• 59.1-5

  any of the following input data

  Inserts “any of the following input data”.

• 59.1-5

  :

  Inserts “:”.

• 59.1-5

  1. The hardware or hardware state of the online device;

  Inserts “1. The hardware or hardware state of the online device;”.

• 59.1-5

  2. The presence o

  Inserts “2. The presence o”.

• 59.1-5

  r

  Inserts “r”.

• 59.1-5

  absence of any software on the online device; or

  Inserts “absence of any software on the online device; or”.

• 59.1-5

  3. Precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data.

  Inserts “3. Precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data.”.

• 59.1-5

  B. Nothing in this section

  Inserts “B. Nothing in this section”.

• 59.1-5

  shall prohibit

  Inserts “shall prohibit”.

• 59.1-5

  :

  Inserts “:”.

• 59.1-5

  1.

  Inserts “1.”.

• 59.1-5

  T

  Inserts “T”.

• 59.1-5

  he generation of a price offered to a consumer

  Inserts “he generation of a price offered to a consumer”.

• 59.1-5

  through the consumer's online device

  Inserts “through the consumer's online device”.

Action History

1. July 21, 2026

   Continued from last session

2. January 28, 2026

   Continued to next session in General Laws and Technology (15-Y 0-N)

3. January 14, 2026

   Referred to Committee on General Laws and Technology

4. January 14, 2026

   Prefiled and ordered printed; Offered 01-14-2026 26103781D

Sponsors

• Stella G. Pekarsky · Primary

Subjects