New York 2025 Session Status: Passed Assembly

A10611 — Relates to digital advertisements for insurance agents and brokers

Last action — Passed Senate

  1. ✓
    Introduced
  2. ✓
    In Committee
  3. 3
    Passed Assembly
  4. 4
    Passed Senate
  5. 5
    To Executive
  6. 6
    Enacted

This bill has passed the Assembly. Introduced March 13, 2026. It now moves to the second chamber.

Next likely step: consideration and a floor vote in the Senate.

Odds of enactment

High chance

Based on the sponsor, cosponsors, and committee posture, this bill has a high chance of becoming law.

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A statistical estimate from our own model of past outcomes — an insight, not a guarantee. Policymaking is volatile.

Prognosis

Stalled 26% · moderate confidence

  • Passed Assembly

    Current position in the legislative process.

  • 1 sponsor

    1 primary, 0 co-sponsors signed on.

Based on stage, sponsorship breadth, committee status, recorded votes, and cross-state momentum — a description of the observable signals, not a prediction.

In plain language

Exempts digital advertisements from requiring insurer's full name and principal office.

The bill allows insurance agents and brokers to use digital advertisements without needing to include the full name and principal office of the insurer. This change specifically targets the digital medium for advertisements.

What this means for you
  • Small Business: This means insurance agents and brokers can create more flexible and potentially cost-effective digital advertising campaigns.

Summary

Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.

Bill Text

Action History

  1. RETURNED TO ASSEMBLY

  2. PASSED SENATE

  3. 3RD READING CAL.706

  4. SUBSTITUTED FOR S9403A

  5. REFERRED TO RULES

  6. DELIVERED TO SENATE

  7. PASSED ASSEMBLY

  8. ORDERED TO THIRD READING RULES CAL.367

  9. RULES REPORT CAL.367

  10. REPORTED

  11. REPORTED REFERRED TO RULES

  12. PRINT NUMBER 10611A

  13. AMEND (T) AND RECOMMIT TO INSURANCE

  14. REFERRED TO INSURANCE

Sponsors

Sponsorship breakdown

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1 sponsors · 0 co-sponsors · 218 not signed on

Sponsors (1)

Co-sponsors (0)

None.

Not signed on (218)

218 members have not signed on to this bill.

Show all 218 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

health-insurance technology
Cross-referencing the record. Reading this bill against every other bill in the corpus by meaning, not keywords. Only the first open is slow. It’s instant for you after this. Matching · Ranking · Engrossing

Frequently asked questions

What does A10611 do?
Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.
Who sponsors A10611?
A10611 is sponsored by Carrie Woerner.
What is the current status of A10611?
This bill has passed the Assembly. Introduced March 13, 2026. It now moves to the second chamber.
Where can I track A10611?
Track A10611 free on One Click Politics — get push/email alerts when it moves.

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Last checked for changes 3 months ago · updated continuously

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