New York 2025 Session Status: Introduced

A10069 — Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price

Last action — In Assembly Committee

  1. 1
    Introduced
  2. 2
    In Committee
  3. 3
    Passed Assembly
  4. 4
    Passed Senate
  5. 5
    To Executive
  6. 6
    Enacted

This bill has been introduced in the Assembly. Introduced January 30, 2026. It must pass committee before a floor vote.

Next likely step: a committee referral and hearing.

Prognosis

Not enough signal yet

Where this bill stands today.

Odds of enactment

Low

How often bills like it became law.

Not enough signal yet to read this bill's trajectory — we surface a likelihood only once there's real movement (stage, sponsorship, committee, or votes) to point to.

Prognosis reads this bill's own signals — stage, sponsorship breadth, committee status, recorded votes and cross-state momentum. Odds come from a model trained on which bills have become law.

Summary

Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.

Bill Text

How this bill changes current law

1 change Share ↗

AI-generated reading aid from the bill's amendatory text — verify against the official bill.

This bill amends 1 section(s) of the New York Consolidated Laws: Section 350-a of the general business law.

  • Section 350-a of the general business law

    5. (a) For the purposes of this subdivision, the term: (i) "discounted price" shall mean any price offered to consumers on a temporary or conditional basis which is a reduction in such price. (ii) "bona fide regular price" shall mean an actual price at which the good or service was openly offered and available to be purchased at for a reasonably substantial period. (b) (i) It shall constitute false advertising to display or announce, in print or broadcast advertising, that the price of a good or service is a discounted price unless such discounted price is a reduction in price when compared to the bona fide regular price of such good or service. (ii) It shall constitute false advertising to display or announce, in print or broadcast advertising, the amount, in dollars or percent, a price of a good or service has been reduced to be a discounted price unless such amount is calculated based on the bona fide regular price of such good or service. (iii) It shall constitute false advertising to display or announce, in print or broadcast advertising, the price of a good or service prior to being reduced to be a discounted price unless such price prior to being reduced is the bona fide regular price of such good or service. (c) This subdivision shall not apply to any price advertised as part of a "clearance sale", "liquidation sale", "discontinued product sale", or any other advertising or designation by any other expression or char- acterization similar to any such terms. italics

    amended

Action History

  1. REFERRED TO CONSUMER AFFAIRS AND PROTECTION

Sponsors

Sponsorship breakdown

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1 sponsors · 0 co-sponsors · 218 not signed on

Sponsors (1)

Co-sponsors (0)

None.

Not signed on (218)

218 members have not signed on to this bill.

Show all 218 →

"Not signed on" means a member has not sponsored or co-sponsored this bill — it does not imply opposition. Members flagged Voted No have a recorded No vote on this bill.

Whip count is in markup. Polling the chamber and every recorded vote this session. Only the first open is slow. It’s instant for you after this. Calling the roll · Tallying · Engrossing

Subjects

finance
Cross-referencing the record. Reading this bill against every other bill in the corpus by meaning, not keywords. Only the first open is slow. It’s instant for you after this. Matching · Ranking · Engrossing

Frequently asked questions

What does A10069 do?
Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.
Who sponsors A10069?
A10069 is sponsored by Emerita Torres.
What is the current status of A10069?
This bill has been introduced in the Assembly. Introduced January 30, 2026. It must pass committee before a floor vote.
Where can I track A10069?
Track A10069 free on One Click Politics — get push/email alerts when it moves.

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Last checked for changes 3 months ago · updated continuously

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